In the world of luxury watches, individuality is key. Your watch isn’t just a tool for telling time; it’s an expression of your personality, your lifestyle, and your values. Recognizing this, IWC Schaffhausen has unveiled a new individualization service for the iconic Portugieser Chronograph - now available at their boutique in Zurich. This service allows you to take the reins and design a watch that’s as unique as you are.

IWC Individualization Service

When you step into the IWC Schaffhausen boutique on Bahnhofstrasse in Zurich, you’re greeted by an interactive console that opens up a world of possibilities. Here, you can explore and experiment with various combinations of materials and colors, creating a watch that’s truly your own.

Start by choosing your preferred case material - whether it’s the timeless elegance of stainless steel or the luxurious warmth of 18-carat 5N gold. Then, select from many exclusive dial colors, each crafted specifically for this service. The palette is both vibrant and sophisticated, featuring shades like turquoise, indigo, aubergine, and ginger. You can further enhance your dial with either rhodium-plated or gold-plated appliques and hands, adding an extra layer of refinement to your personalized timepiece.

Customization Meets Craftsmanship

What sets this service apart is the ability to mix and match dial plaques with cases using a magnetic attachment system. This flexibility allows you to try out different combinations until you find the one that perfectly aligns with your vision. Once you’ve settled on your ideal dial, it’s time to choose a strap that complements your design. Options range from colorful calfskin or alligator leather to innovative alternatives like TimberTex® and rubber straps, or even a sleek stainless-steel bracelet. The variety ensures that your watch not only looks stunning but also feels perfect on your wrist.

Precision and Exclusivity

At IWC, attention to detail is paramount, and this personalization service is no exception. Each Portugieser Chronograph is crafted with the brand’s renowned precision and care, ensuring that your custom creation is of the highest quality. Once complete, your watch will be a one-of-a-kind masterpiece, marked by a small "I" in a circle on the small seconds sub-counter at 6 o’clock—a subtle detail signifying the exclusivity of your personalized timepiece.

An IWC Watch That Reflects You

Whether you prefer a watch that exudes classic elegance or one that makes a bold statement, IWC’s new individualization service offers endless possibilities. We love that this service not only allows you to design a watch that reflects your style but also lets you create something that’s entirely unique to you.

Nestled against the breathtaking backdrop of Lake Lucerne and framed by the majestic Swiss Alps, an iconic Belle Époque landmark stands tall, exuding an aura of timeless elegance. Since its inception in 1906, this legendary establishment has been a beacon of sophistication in the heart of Switzerland. Now, after an extensive renovation, the illustrious property reemerges as the Mandarin Oriental Palace Luzern, poised to redefine luxury living and hospitality standards.

Magnificent Lake Views

Boasting 136 impeccably designed rooms and suites, each exuding opulence and refinement, Mandarin Oriental Palace Luzern beckons discerning travelers with its promise of unparalleled comfort and service. The Lake View Junior Suites, adorned in a palette of soothing indigo blue and caramel, epitomize luxury living, offering marble-clad bathrooms, bespoke furnishings, and state-of-the-art technology. But it's the panoramic vistas of Lake Lucerne that truly steal the show, imbuing every moment with a sense of grandeur and tranquility.

MOzern Bar & Brasserie

At the heart of this exquisite destination lies MOzern, a vibrant and chic brasserie that has swiftly become Lucerne's most coveted all-day dining spot. With its sweeping views of the lake and mountains, MOzern serves as the city's new "living room," where locals and visitors alike gather to indulge in a culinary journey like no other. Here, an eclectic array of international cuisines takes center stage, showcasing the diversity and sophistication of contemporary gastronomy.

From Mediterranean delicacies to timeless Western classics, MOzern's menu is a symphony of flavors crafted from the finest sustainable ingredients, with a keen emphasis on locally sourced produce. Whether savoring a leisurely breakfast overlooking the serene waters of Lake Lucerne or indulging in the signature Afternoon Tea, every culinary experience at MOzern is a celebration of culinary excellence and cultural diversity.

As the sun sets over the Swiss Alps, MOzern transitions seamlessly into an evening hotspot, offering an enticing array of sharing plates, snacks, and innovative cocktails from its circular bar. Here, guests can unwind in style, soaking in the ambiance of this cosmopolitan brasserie while savoring every sip and bite.

Immerse yourself in Lucerne

But Mandarin Oriental Palace Luzern is not just a destination for epicurean delights; it's a sanctuary for the soul. Nestled within its walls lies a holistic spa sanctuary, where guests can embark on a journey of rejuvenation and relaxation, immersing themselves in a world of tranquility and wellness.

From the moment you step foot into Mandarin Oriental Palace Luzern, you are enveloped in a world of timeless luxury and unparalleled hospitality. With its rich heritage, breathtaking surroundings, and commitment to excellence, this iconic landmark continues to captivate and inspire, beckoning travelers to embark on a journey of discovery and indulgence like no other.

Nestled among the lofty heights of Lake Davos, the AlpenGold Hotel stands as an architectural marvel that transcends the ordinary. Since its inauguration in December 2013, this haven has swiftly become an icon of organic design, drawing inspiration from the nearby pinecone-laden forests. Situated at an altitude of 1,600 meters above sea level, this abode at the entrance of the Flüela valley isn't merely a hotel; it's a gateway to a plethora of experiences.

Rooms and Suites: Alpine Opulence

The 191 rooms and 25 suites at the AlpenGold Hotel offer contemporary sophistication. From spacious interiors to breathtaking terrace views, every detail has been meticulously curated to immerse guests in sheer luxury. The suites are spacious, featuring a separate living room and a large, well-equipped bathroom.

Culinary Escapades: A Gastronomic Symphony

Sapori, with its view of majestic peaks and an elegant dining space, showcases Italian culinary art. An open show kitchen adds a touch of excitement as guests savor the culinary delights prepared before their eyes.

Atelier Vert celebrates creativity and sustainability in its local vegetarian cuisine, sourcing ingredients from the hotel's garden and regional producers, ensuring an unforgettable gastronomic journey rooted in the flavors of the Graubünden region.

The Cheese Factory elevates local specialties to modern gourmet dishes, offering grand cru cheeses and carefully selected meats subtly seasoned with herbs from the surrounding mountain pastures. A highlight is the cheese bubble, that lets guests dine outdoors, surrounded by nature's beauty.

La Muña, adorned with monochrome shades and eclectic artworks, offers a refined ambiance against the stunning alpine backdrop. Here, Japanese cuisine with Peruvian influences tantalizes taste buds with its sweet, sour, raw, and marinated flavors, creating an irresistible culinary experience.

Le Fumoir is situated on the same floor as La Muña and caters to connoisseurs of finest tobacco, offering a selection of top Cuban cigars and distilled fermentations in a daring ambiance, perfect for those celebrating the art of a hand-rolled cigar.

Nuts & Co. Bar serves as a haven for indulgence, providing a cozy atmosphere for a light lunch, afternoon tea, or a nightcap while offering a stunning view of the surrounding mountain landscape.

Spa Nescens: Rejuvenation Amidst Alpine Serenity

Spanning 1,200 square meters, Spa Nescens embodies relaxation and rejuvenation. From heated indoor and outdoor pools to a fitness studio and bespoke treatment rooms, this spa offers a haven for guests to unwind and absorb the revitalizing energy of Davos and its majestic mountains. Separate wellness areas for men and women, along with specialized Alpine Spa suites, ensure tailored experiences for ultimate relaxation.

Since the AlpenGold Hotel joined the Michel Reybier Hospitality family, it isn't just a retreat anymore; it's a symphony of exquisite experiences woven into the fabric of nature's grandeur. A destination that promises more than accommodation, it offers an immersive journey where every sense is awakened, and every moment is cherished amidst the splendor of the alpine back country.

In the serene embrace of the Swiss Alps lies a beacon of luxury, The Alpina Gstaad. Far beyond a mere accommodation, this five-star haven redefines opulence for the discerning traveler. Nestled amidst nature's heart, this eco-conscious establishment seamlessly blends Swiss tradition with cutting-edge amenities, setting new standards for mindful and responsible luxury.

A Symphony of Alpine Authenticity and Luxury

The 58 rooms and suites embody the marriage of Alpine authenticity with Swiss luxury. Drawing inspiration from the region's heritage, meticulous craftsmanship adorns every detail. From classically carved ceilings to timber-clad walls, every element exudes a sense of cozy sophistication. Swiss farmhouse-style cupboards and chests, along with traditional decorative accessories like leather straps used for cowbells, harmoniously infuse local charm into a fresh, contemporary setting.

Culinary Extravaganza

The culinary journey at The Alpina Gstaad is nothing short of exquisite. Helmed by Michelin-starred Executive Chef Martin Göschel, the hotel's four restaurants—Sommet by Martin Göschel, Megu, Swiss Stübli, and Alpina Lounge & Bar—celebrate classic cuisines from around the world. Each dining space pays homage to authentic flavors, utilizing the finest regional produce. The attention to detail and pursuit of perfection by Chef Göschel are evident in every dish, ensuring a gastronomic experience like no other.

For aficionados of cigars and fine spirits, The Alpina Gstaad offers an unparalleled selection. The cigar collection, inspired by Havana's 1930s chic, boasts nearly 40 types, catering to the most discerning tastes. Meanwhile, the rustic stone and wood-clad wine cellar house over 900 bottles sourced from the world's finest winemakers. From rare Japanese whiskies to exquisite champagnes and sake, the collection is a testament to the hotel's dedication to indulgence.

Sensory Bliss at Six Senses Spa Gstaad

The journey of indulgence doesn’t end with culinary delights and spirits; it extends to the Six Senses Spa Gstaad. Here, a pioneering approach to wellness meets a profound understanding of human awareness. Beyond ordinary spa treatments, this sanctuary combines high-tech advancements with a personalized, high-touch experience. The spa's layered approach aims to cater to individual needs, creating a holistic and rejuvenating escape.

Our Conclusion

The Alpina Gstaad stands as a testament to the harmonious blend of nature, luxury, and sustainability. It’s not just a retreat; it's an embodiment of mindful, conscious, and responsible extravagance. For those seeking an escape into the lap of Swiss Alpine opulence, this iconic establishment promises an experience that transcends the ordinary, elevating luxury living to a whole new altitude.

Stepping into the heart of a watch company's manufacture is akin to peering behind the curtain of a grand theater production. It's here that the true essence of craftsmanship, quality, and innovation is unveiled. Recently, we had the privilege of embarking on a tour of IWC's state-of-the-art Manufakturzentrum, and what we witnessed was nothing short of extraordinary.

A Legacy of Industrial Vision

In 1868, Florentine Ariosto Jones, a visionary from Boston, set out on a journey to Switzerland with a radical idea: fuse modern American production methods with Swiss watchmaking expertise. This visionary spirit laid the foundation for the birth of the International Watch Company (IWC) in Schaffhausen. Nestled beside the Rhine, Jones established a manufacture capable of churning out an impressive 10,000 watches annually.

Fast forward to the present day, and IWC's industrial tradition initiated by Jones reaches new heights with the inauguration of the Manufakturzentrum, perfectly timed to coincide with the brand's 150th anniversary. Erected in a remarkable 21 months, this cutting-edge facility unites the production of movement components, complete movements, and cases under a single, technologically advanced roof. Casing up and final testing, however, remain reverently within the confines of the historic building. Notably, Christoph Grainger-Herr, IWC's CEO and an accomplished architect, lent his expertise to the design, ensuring a seamless blend of luxury and precision engineering.

The IWC Manufakturzentrum: A Testament to Tradition

From the moment one approaches the 139-meter-long, 62-meter-wide structure, the Manufakturzentrum exudes an air of modernity and aesthetic allure. The monumental 2,200-square-meter glass façade captivates the eye, complemented by a soaring 9-meter-high entrance lobby, where a colossal perpetual calendar mechanism presides over the reception area. As a tribute to the luminaries who shaped IWC's legacy, portraits of key figures adorn one of the walls.

As visitors, we are immediately immersed in a world of fervent activity. Devoted craftsmen, each equipped with a magnifying glass and surrounded by cutting-edge CNC machines, pour over their workstations with meticulous care. The importance of natural light permeates the entire space, enhancing the production environment with optimal conditions. Everything is finely tuned for functionality, as the production flow unfolds seamlessly before your eyes.

A pivotal area within the Manufakturzentrum is devoted to the birth of movements. From raw materials to meticulously crafted components, the process advances with surgical precision. Digitally controlled machines sculpt the parts, which are then adorned and electroplated. Precious jewels find their homes in plates and bridges, creating the intricate inner workings of each timepiece.

The Art of Case Making

Descending into the basement, a realm of case manufacturing reveals itself. IWC's mastery of materials is on full display, with stainless steel, titanium, platinum, gold, and bronze cases all being produced in-house. Also showcased is Ceratanium, an innovative material that marries the strength of titanium with the hardness of ceramic. The expertise and attention devoted to hand-finishing the cases is nothing short of remarkable. Each surface and angle undergoes patient refinement with a polishing wheel, culminating in a level of craftsmanship rarely seen in case production departments.

A Testament to Quality and Commitment

The new IWC Manufakturzentrum is a testament to the brand's unwavering commitment to quality and innovation. It represents a significant step forward in IWC's evolution, providing a purpose-built infrastructure to accommodate the company's expansion. With room for 400 craftsmen, the Manufakturzentrum stands as a beacon of pride for every employee, underscoring that an IWC timepiece is more than a mere instrument for telling time—it's a masterpiece of precision and legacy.

Did you know that there have only been 5 iterations of the iconic Range Rover since its initial launch over 50 years ago? Naturally, every new release gets car enthusiasts excited. We were lucky enough to test the category defining luxury SUV on Switzerland's winding roads. Join us for an unforgettable road trip with the new Range Rover!

The New Range Rover is all about distinguished Design

Range Rover has always represented the pinnacle of progressive luxury. In its latest iterations, proportions are defined by aesthetic grace, sophistication and refinement. We love the reductive nature of the design that is free from superfluous detail. But is it the most desirable Range Rover ever created?

One thing is for sure, the modern interpretation of the iconic Range Rover profile still provides a recognizable silhouette. Wherever you are on the planet, the world will know what you’re driving. But that's now all. Flush elements have been added, clean expansive surfaces can be admired and hidden-until-lit tail lamps ignite a spark of excitement in us.

The new Range Rover also features a modern and sophisticated interior, underpinned by tactile materials and an intuitive approach to relevant technology. A choice of Standard or Long Wheelbase body designs provides elevated luxury for five or even seven adults.

Enjoy Refinement and Luxury

Range Rover makes every journey an occasion, combining contemporary luxury with peerless refinement. This can be experienced when approaching the Range Rover and the flush deployable door handles engage. Or when closing the doors. They are now "Intelligent Power Assisted". Details like this soft door close feature set the tone for an unmatched traveling experience.

Another example is the new Meridian™ Signature Surround Sound System. It features next-generation Active Noise Cancellation, delivered via world-first headrest speakers to create quiet zones. This innovative system helps creating a peaceful haven from the outside world.

A very clever new feature is the Range Rover’s Cabin Air Purification Pro system. The nanoe™ X technology significantly reduces odors, bacteria, allergens and pathogens. The CO 2 management also enhances wellness and alertness, monitoring levels inside the cabin and automatically refreshing the air when needed.

The new Range Rover is equipped with intuitive Technology

A much needed update is delivered in terms of technology and infotainment. Now, seamlessly integrated connectivity and convenience are available at every turn. The Advanced Pivi Pro infotainment is always on, always connected, and always up to date. We love to control the vehicle through the curved, floating 13,1" Touchscreen. Haptic controls now provide new levels of visual sophistication and tactility. There's also a new high-resolution 13,7" Interactive Driver Display which offers configurable layouts and important information at a glance.

Experience heightened Performance

Besides featuring the company's most advanced powertrains, sophisticated driving technologies further add to the unparalleled performance of the car. Improved handling is combined with a smoother ride through features including Adaptive Dynamics and Electronic Air Suspension with Dynamic Response Pro.

Currently, there are several models of the new Range Rover available. Among them are Plug-in Hybrid in 440PS and 510PS versions or you can opt for the 530PS, 4.4-litre V8 model. The latter produces maximum torque of incredible 750Nm.

Rely on exceptional Capability

On our road trip from the urban environment of Zurich to the scenic but demanding roads of the Swiss Alps we get to test the new Range Rover's unique skill set. Suitable for a rather large vehicle, all wheel steering is fitted as standard. It delivers an even more refined drive, with high-speed stability and enhanced low-speed agility. It makes a turning circle kerb-to-kerb of under 11 metres possible. Electronic Air Suspension with Dynamic Response Pro 2 includes pre-emptive technology for a smoother drive through corners. Terrain Response 2 automatically adapts the vehicle’s system to any surface or conditions. Very useful in Switzerland's fast changing terrain.

Overall, the new Range Rover delivers modern British luxury at its best. While a Range Rover always was a great all-rounder, it is now also a true luxury vehicle. We love how it blends traditional craftsmanship and engineering brilliance with the very latest technology. The latter makes driving the car truly enjoyable!

Do you prefer to drive a Defender in Switzerland? Then read this article out the new Defender 90.

An aura of warmth and pleasant fragrance surrounds you when stepping into the IN LAIN Hotel Cadonau. Here, you can throw off the ballast of everyday life and turn to the beauty and purity of alpine nature with all your senses. Are you ready to discover what the smallest 5-star superior hotel in Switzerland has to offer?

Stepping inside the In Lain Hotel Cadonau

"In Lain" is Romanesque and means "in wood". One immediately feels that this noble material determines the character of the hotel. Around the building, centuries-old pines, larches and fir trees nestle gently into the magnificent mountain world. Inside the hotel, a unique world made of local wood opens up - a pure place of strength and inspiration. The perfect setting to experience warm hospitality and wonderful moments all year round.

Dario Cadonau and his wife Tamara are the caring hosts at IN LAIN Hotel Cadonau. You might also see their two children Jan and Xenia around the place. Always with a smile on their faces and ready to help in the kitchen or the garden on the property.

Since opening in 2010, the family earned a lasting reputation. In just a decade, the IN LAIN Hotel Cadonau rose to become the smallest 5-star superior hotel in Switzerland. Dario is an ambitious hotelier and chef and has received numerous high-ranking awards from jurors from the luxury hotel and gastronomy industry. The hotel is currently ranked 14th in the top 20 winter holiday hotels in Switzerland in the 5-star category.

Chef Dario Cadonau

Dario's path to becoming an independent hotelier began with an apprenticeship as a chef at the 5-star Hotel Suvretta House in St. Moritz. After that, he worked at the cooker of many top chefs. Among them 19-point chef Philippe Rochat in Crissier, Bumann's 18-point gourmet restaurant Chesa Pirani in La Punt and finally in Germany with 19-point chef Harald Wohlfahrt from the Traube Tonbach. He then successfully graduated from the Belvoirpark Hotel Management School in Zurich. After graduating, he is returns to his birth place of Brail in the valley of Engadin. Here, the family starts the ambitious project of turning the over 400 year old house, in which his mother grew up, into a 5-star hotel.

Overall, the hotel is home to three restaurants offering different cuisines. But whether in the gourmet restaurant VIVANDA, which boasts a Michelin star and 17 points in GaultMillau, or in the cosy restaurant Stüvetta or in the rustic cheese dairy: Dario Cadonau always wants to bring the best that the local soil, forests, meadows, and waters has to offer on the table.

Garden Gastronomy by Veuve Clicquot

Flooded with light, the gourmet restaurant VIVANDA offers a magnificent view of the national park and the hotel garden. In this setting, guests can enjoy an exclusive surprise and tasting menu, accompanied by a selection of fine and rare wines. The magic begins as soon as you enter: In the vaulted cellar of the traditional building, the cosy lounge now awaits you for the aperitif. It's a romantic ambience by a crackling fireplace. In summer, you can also enjoy the apéro on the restaurant's sunlit terrace. For the next courses, guests head on to the modern area of the hotel and step inside the newly designed gourmet restaurant VIVANDA.

Dario sources all ingredients from local producers, offering a true alpine experience to guests. The team even produces their own traditional Swiss cheese inside the hotel's own dairy. A spectacle not to be missed!

Inside the traditional building, right opposite the open kitchen, is a wine vault. Here, guests can select their own wine to pair with Dario's dishes. Something we definitely recommend doing. Among the many bottles you will also find some bottles of La Grande Dame by Veuve Clicquot. Dario is one of few global ambassadors of this prestigious champagne maison.

For their Garden Gastronomy experience with La Grande Dame, Dario Cadonau created a Signature Dish based on a seasonal ingredient: the carrot. The dish is composed as follow: carrot steak, carrot cream, carrot tops, carrot mousse, carrot ice cream and malt powder. All components of this dish go wonderfully well with the freshness, silkiness, elegance and minerality of La Grande Dame 2012.

Wellness

No matter if you have been hiking, mountain biking, skiing or just eating the whole day, wellness is always a good idea! At the IN LAIN Hotel Cadonau, you will find a wonderful outdoor spa area. A floor-to-ceiling glass garden sauna facing the Inn Gorge is certainly one of the highlights. While relaxing, you can take in a breathtaking mountain panorama.

Next to it, a hot tub offers pure relaxation. It is filled with 38 °C warm pine infused water. It is even heated with local wood. An organic swimming pond in the hotel garden let's you finally cool down. In summer at least. The pond is filled with water from the hotel's own natural spring. Heaven on earth.

We also attended the Rosé Together event by Veuve Clicquot at the IN LAIN Hotel Cadonau. Click here to read more.

It's time to revive Zurich’s wild side. Join us for a stay at FIVE Zurich, a new luxurious lifestyle hotel and nightlife hotspot. As such, it boasts 7 international award-winning restaurants, a rooftop nightclub and buzzing outdoor social pool. Are you ready to detox before you retox?

Inside Five Zurich

At the foot of Zurich's famous Uetliberg, a new luxurious lifestyle hotel has recently opened its doors. It is the first hotel of the Dubai-born hospitality brand FIVE outside the emirates. Boasting 45 luxurious suites and 42 suite-sized lifestyle rooms with glittering skyline city view or mountain view, the hotel is also home to seven food and beverage outlets. Among them are restaurants, bars, a nightclub and the illustrious social pool. For us, it is the perfect place for a staycation in our home country.

Lunch at Soul Street

An excellent place for lunch is FIVE’s award-winning restaurant brand Soul Street. Here, the art of street food is celebrated. A vibrant mix of street art, created by some of the most talked about international street artists, can admired as well. While listening to buzzing tunes, we get to enjoy amazing dishes from the Indian, Middle Eastern, Asian, and Latin American cuisine.

In Dubai, Soul Street has also made a name for itself for their global street food party brunch, as well high energy dining events. We can't wait for them to also make an appearance in Zurich.

Relaxing at the Social Pool

After a delicious lunch, we head down to the enormous social pool. Here, we learn that FIVE Zurich's property can already look back on a rich past. The pool has always played a crucial part. Apparently, legends from Rihanna and Elton John, to Grace Jones and The Who have partied here before. We can understand why. It's hard to find a pool at a 5 Star Hotel in Switzerland with these dimensions. The whole setup is simply captivating.

As we're relaxing under Zurich's scorching summer sun, we enjoy Champagne and talk about our favorite topic: Watches! Which steel sports model would you wear at FIVE Zurich's social pool?

Maiden Shanghai

For dinner, there are several excellent options to choose from at FIVE Zurich. One is certainly the Maiden Shanghai. Here, Chef Luo Bing invites his guests to enjoy organic gourmet Chinese dishes. They are inspired by four renowned Chinese cuisines: Cantonese, Sichuan, Shanghai, and Beijing.

While the restaurant's terrace offers magnificent views over Zurich, its interior design is inspired by Shanghai's roaring 1920s. In this wonderful setting, Chef Bing takes us on a culinary journey through China.

The Penthouse

If you prefer fusion cuisine, then The Penthouse is your choice. Besides sushi, we order many other dishes inspired by Asian cuisine. We recommend to start the evening outdoors on the terrace before moving inside to immerse yourself in the opulent décor.

As the sun begins to set, The Penthouse gradually transforms into an exclusive nightclub. With live music as a regular fixture, guests can vibe to some of the world’s hottest DJs. There is even a mysterious bathroom bar that you just have to experience yourself.

Mixing Cocktails at The Vault

Every good night ends with a cocktail. And this is best enjoyed at The Vault. It features a classy bar and also boasts a versatile selection of Swiss wines. The in-house sommelier is happy to recommend the right wines and also cigars. Meanwhile, the skilled bar team is preparing cocktails - both classic and contemporary.

Do you want to read more articles like this one? Then click here.

Disruption is hard to achieve in the traditional Swiss watchmaking industry. That's exactly why Horage has entered the space. And what they have achieved after 12 years of research and development is remarkable. Let's have a look inside their manufacture in Biel/Bienne and go hands-on with the Horage Supersede. A true all-terrain GMT with an in-house movement, powered by a micro-rotor.

Horage - Made in Bienne

Just like us, Horage is based in Biel/Bienne, Switzerland. The town is home to the biggest and best known Swiss watchmakers. Engineering, design, and production happens at their highly industrialized facility. Truly committed to Switzerland as home of mechanical watchmaking, they reach a Swiss Made threshold of 87% to 98% in their watches. This is one of the highest rates in the industry!

When they launched Horage back in 2009, the founders Tzuyu Huang and Andreas Fels knew they needed to bring in some of the best talent if they were to disrupt the watchmaking industry. Consequently, they teamed up with Stefan Kussmaul, a former engineer at Eterna. Three years later, Jonas Nydegger joned and took over the project. Florian Serex also brought a wealth of knowledge to the Horage projects after acting as head of renowned ETA laboratories and CEO of Vaucher Manufacture.

Ever since, Horage has been pushing the boundaries in movement production. They aim to manufacture movements that are more precise and have a higher Swiss Made threshold, while also being more affordable. After achieving a breakthrough with their sturdy in-house Tourbillon 1 movement, available for (only!) around $6'900, they now want to shake up the GMT category. Their goal: manufacturing the most accessible Swiss micro-rotor GMT. The result is Supersede, a thin, all-terrain ready timepiece on an integrated steel bracelet.

Hands-On with the Horage Supersede

First things first: While the market start point for Swiss micro-rotors with three hands is around $7'500, Supersede will have a final retail for around $6'500. A true all-terrain GMT, the timepiece comes on an integrated steel bracelet and in-house movement. And their K2 micro-rotor movement is thin. With its dimensions of 3.6mm x 30mm it achieves +72 hours of power reserve. Equipped with silicon spring & escapement, the movement is hand finished with Côtes de Genève and quadratic black gold bridge decorations.

Overall, the watch is 98% Swiss Made. A threshold almost unheard of at this price point. Especially considering that the timepiece is powered by an in-house movement.

Supersede - A Day on the Wrist

What we love about the Supersede is its dimension. Its dial has a diameter of 39.5mm and a thickness of 9.85mm. At a lug to lug distance of 46.29mm, the watch sits perfectly on the wrist. Especially considering its beautifully executed integrated bracelet with 3-point micro-adjustment buckle.

Besides Boreal Green, the watch also comes in the colors White, Transatlantic Blue, and Atoll Blue. While all are coming on the high quality 904L steel bracelet, rubber straps in different colors will also be available soon.

For us, the Horage Supersede is the perfect daily watch. The steel sports watch aesthetics match both a suit and t-shirt & jeans. While the GMT and big date indication make the watch a useful tool, the true beauty of the timepiece ticks inside. The K2 micro-rotor movement is another breakthrough for the young team that is revolutionizing the watchmaking industry from within their manufacture in Biel/Bienne.

To read more stories like this one click here.

Recently, Corneliani opened a boutique inside the well-known Landquart Fashion Outlet. Top-notch premium fashion for business and leisure awaits you at top prices. Join us on our visit in Landquart!

Visiting the Landquart Fashion Outlet

In case you're not familiar with it yet, Landquart Fashion Outlet offers an innovative shopping experience. Here, you can shop under the open sky in a unique village-like setup surrounded by the Swiss Alps and a breathtaking landscape.

Over 160 international fashion and lifestyle brands await you here. Among them is now also Corneliani. The Italian brand inspires men around the world to effortlessly style their lives to the fullest. Their suits and outfits are full of Italian sophistication and elegance and are made with impressive savoir-faire. The best thing? At Landquart Fashion Outlet, brands offer their collections at least 30% cheaper compared to the usual store price.

About Corneliani

Corneliani has over 60 years of history. The company was originally founded in Mantua in the 1930s thanks to the visionary entrepreneurial spirit of Alfredo Corneliani. He was one of the Italian pioneers of men’s fashion. Originally, he started out producing handcrafted raincoats and outerwear, quickly gaining widespread acclaim.

To this day, the brand creates fashion in an exclusive and distinctive style. Italian refinement and elegance is at the heart of every piece of fine clothing. Through the best of Italian craftsmanship and savoir-faire, they tirelessly promote their passion for beauty, dressing men around the world in style.

The Italian town of Mantua is still the company’s creative hub, where design and research are combined in the production of garments and accessories. Their offering ranges from ready-to-wear to made-to-measure, making Corneliani synonymous with Italian refinement and elegance beyond national borders.

Join the Fashion Club

Ready to discover the unique selection of high-end stores and boutiques at Landquart Fashion Outlet? Then make sure to become a Fashion Club member to benefit from unique offers:

• Save 5% off your total purchase every time you shop at participating stores and receive up to 25% off your next purchase
• Access exclusive member benefits
• Receive exclusive offers and invitations to events

While in the area, we highly recommend you the visit the Grand Resort Bad Ragaz. Read more about it here on our blog.