In the realm where automotive excellence meets horological innovation, Bugatti Automobiles and Jacob & Co. converge in a seamless blend of luxury, performance, and craftsmanship. The partnership forged in 2019 between these titans gave birth to an extraordinary creation: the Bugatti Chiron Tourbillon. This collaboration transcends mere timekeeping; it's an ode to the impossible, a symphony of engineering and design.

Bugatti Chiron Tourbillon

The Bugatti Chiron, a symbol of power and performance on four wheels, serves as the muse for Jacob & Co.'s horological masterpiece. Drawing inspiration from its exterior contours, the Bugatti Chiron Tourbillon echoes the car's design language, capturing its essence in every detail. From the iconic horseshoe grille to the muscular bodywork, every facet of the Chiron finds its reflection in the watch's intricate case.

But the true marvel lies within. For the first time in watchmaking history, Jacob & Co. engineers have crafted a movement that mirrors the intricate mechanics of a motor engine. The Caliber JCAM37, inspired by Bugatti's legendary W16 engine, defies conventions with its unique architecture. Featuring a miniature 16-cylinder engine block automaton, this mechanical marvel comprises 578 individual components meticulously assembled to perfection.

Innovative Horology

One cannot help but marvel at the Bugatti Chiron Tourbillon's animation, a nod to the automotive world's heritage. With the press of a button, the transparent sapphire reveals a mesmerizing spectacle: 16 pistons firing in synchrony, driven by a single-block crankshaft. This 15-second sequence brings the timepiece to life, evoking the spirit of the Bugatti Chiron in every heartbeat.

At the heart of this horological masterpiece lies a flying tourbillon, tilted at a daring 30-degree angle. This ingenious design not only enhances accuracy but also adds a cinematic flair to the timekeeping experience. Coupled with a 60-hour power reserve indicated by a fuel gauge-type indicator, the Bugatti Chiron Tourbillon is a testament to uncompromising excellence.

Control and Elegance

In true Jacob & Co. fashion, the Bugatti Chiron Tourbillon redefines elegance with its innovative crown placement. Eschewing traditional side crowns, three separate crowns adorn the 6 o'clock flank of the case, allowing precise control over timekeeping functions and animation activation.

More than just a timepiece, the Bugatti Chiron Tourbillon is a statement-a sculptural masterpiece that transcends boundaries. It's a conversation starter, a symbol of luxury, and a testament to human ingenuity. With each glance, it embodies the spirit of innovation, pushing the boundaries of what's possible in both automotive and horological realms.

In a world where precision meets passion, the Bugatti Chiron Tourbillon stands alone-an emblem of craftsmanship, elegance, and the relentless pursuit of excellence. Inspired by the impossible, crafted for those who dare to dream.

Join us on a trip that takes us up to the mountains of the Swiss Alps. Towering high above the picturesque village of Gstaad we find one of the world's most exclusive hotels that looks like a fairytale castle. But behind the walls of the Gstaad Palace, real stories are written every day. Are you ready to read ours before writing yours?

Experiencing the Gstaad Palace

After the check-in, we step right into the Lobby bar. Often called Gstaad's living room, it is a great place to come for tea, an aperitif or a nightcap. It is also here where the Cigar Lounge can be found. Large glass windows are not only facing the beautiful alpine landscape but also the Lobby Bar. Hence smokers don't get the sense of being separated from the other guests on the other side of the glass.

With the iconic Astronomia Tourbillon Black Gold by Jacob & Co. on our wrist, we are enjoying the breathtaking Alpine views and savoring a fine cigar. The perfect touch of elegance for this unforgettable moment.

At the Palace guests can choose form a large variety of room and suite categories. We stay in a wonderful corner suite with mountain view. Besides the bedroom with an en-suite bathroom, a large living room invites to settle down and enjoy the view.

One thing that is extraordinary about the Gstaad Palace is the renovation intervals. During every off-season, millions are invested into refurbishing parts of the historic hotel. Recently, the pool area was updated and now invites guest to dive into a world built around a modern take on Belle Epoque design.

Bugatti Veyron Super Sport

The history of Gstaad as tourism destination and the Gstaad Palace as its most iconic hotel is closely tied to the railway. When a line was established between Montreux and Zweisimmen, a sizeable detour via the farming hamlet of Gstaad was constructed. A visionary village teacher then built Gstaad's very first luxury hotel, supported by investors from Lausanne. The Gstaad Palace opened its doors in 1913, and has withstood wind and weather ever since.

Today, most people use cars to get up and around Gstaad. But not just any cars. People in Gstaad make the global top 5 list for Bugatti ownership. For the proper Gstaad experience we head over to B.I. Collection to experience an unforgettable ride with one of the rarest and most precious car on the market: the Bugatti Veyron Super Sport!

With its impressive W16 engine and 1'200 horsepower, the Veyron Super Sport is a true masterpiece of engineering and automotive design. It is not just a supercar, it is a true work of art, combining sleek design with unparalleled performance and power. But we don't stop there. Let's unleash the ultimate power duo: the Bugatti Veyron Super Sport and Jacob & Co. Bugatti Chiron Tourbillon in Rose Gold!

What better way to complement this masterpiece of automotive engineering than with an ultra high-end timepiece. The watch is the perfect fusion of design and engineering. It features a stunning case inspired by the iconic curves of the Bugatti supercar, while the skeletonized movement reveals the intricate workings of this exclusive timepiece.

Now we're off to explore the winding roads and majestic landscapes of the Swiss Alps, in the company of two of the most exclusive creations in the world of automotive and horology.

Keeping up with the Times

For those wanting to keep up with the different time zones during their holidays, Jacob & Co. has developed the perfect timepiece. The Epic SF24 Tourbillon features a groundbreaking city-time display, entirely undiscovered by traditional wrist watches. Named after its Split-Flap, 24-city, vertical, second time zone display, the Epic SF24 Tourbillon is a world-traveler's watch that is unique in its complexity and utility.

We love that this watch is both remarkably challenging to engineer and manufacture, yet easy and intuitive to use. Rest assured, the functionality and design of the Epic SF24 Tourbillon render it prepared to take on the world!

There are only few brands that combine the worlds of jewelry and watchmaking as spectacularly as Jacob & Co. The creations of Jacob Arabo are beautiful, innovative, inspiring and iconic. Come and join us on a journey through the beautiful city of Geneva to discover Jacob & Co's fascinating world of high-end watchmaking.

Jacob & Co. Boutique in Geneva

The driving force for Jacob Arabo is creativity. From his earliest beginnings in jewelry and watches, he has been designing beautiful and innovative products. Today, his timepieces are iconic, inspiring and unique in terms of design and watchmaking craftsmanship.

Embarking on a journey of luxury and sophistication, we visited the exclusive world of Jacob & Co. in Geneva. The city's stunning backdrop offers the perfect scenery for their beautiful boutique on the iconic Rue du Rhône. As we step inside, we are instantly transported into a world of luxury and extravagance. We are mesmerized by the stunning timepieces on display and the intricate craftsmanship behind each one.

Twin Turbo

After our visit in the boutique and just as the sun sets, we stroll along Lake Geneva. It is a good time to reflect on a day filled with watchmaking craftsmanship and dazzling luxury. Luckily, the experience has just started. Taking in the breathtaking views from the shores of Lake Geneva, we head over to the hotel Beau-Rivage Genève. The iconic hotel matches the luxury, elegance and sophistication of Jacob & Co. timepieces perfectly.

Here, we get to take a moment to appreciate the beauty of the city and the serenity of Lake Geneva while enjoying a premium cigar on the terrace. It is the perfect place to take a closer look at the Twin Turbo. This watch combines the exhilarating energy experienced in the world's fastest automobiles with the unparalleled refinement and mechanical complexity only present in the universe of ultra-high-end watchmaking. The Twin Turbo features two triple-axis tourbillons. These are the most complicated, technically most challenging and visually most encapsulating among all tourbillons. The Twin Turbo is equipped with the JCFM03 exclusive Jacob & Co. caliber, a movement made from 581 components. It also features a decimal minute repeater: the most exotic and rarest of all chiming complications.

Astronomia Casino

The next day, we step out the hotel in style, ready to stroll through the charming old town of Geneva. With the beautifully crafted Astronomia Casino on our wrist, every moment is made even more memorable. The sophistication and attention to every detail on the Jacob & Co. Astronomia Casino is absolutely stunning! The highlight of this timepiece is certainly the fully-operational miniature roulette wheel beneath the watch's sapphire domed crystal. But that's not all. The timepiece also comes equipped with a double-axis tourbillon. It's delicately decorated cage encapsulates the balance wheel, hairspring, escape wheel and a number of other crucially important components.

Bugatti Chiron

Back at the Beau-Rivage Genève we treat ourselves to a moment of pure luxury. While enjoying some delicious patisserie, we admire a very special timepiece: The Bugatti Chiron Tourbillon. This watch, a word that doesn't do this piece of art justice, is one of the most complicated and sophisticated timepieces on the market. It is a masterpiece that combines visionary mechanics and design. For us, it is a true testament of the brand's commitment to crafting exceptional masterpieces that elevate style and function.

The Bugatti Chiron Tourbillon features a 30º inclined tourbillon, the first time Jacob & Co. has ever used an inclined tourbillon. In this context, "flying" means that the regulating organ of the tourbillon is only supported on one side. This gives the tourbillon an even more mesmerizing look. The 30º inclination also makes it easier for the wearer to admire this incredible complication.

Epic SF24 Racing

To wrap up the unforgettable Geneva experience, we get to strap on the Epic SF24 Racing. This impressive timepiece is equipped with a unique world time movement and display, exclusive to Jacob & Co. 24 time zones are available at the push of a button. The display is inspired by old-time split-flap boards in airports and train stations and the time zones are even customizable.

Surprisingly for such a complicated timepiece, the watch is extremely easy to set and use. There is no need for reading glasses either since the cities are bold and large enough to read easily.

Which of the featured Jacob & Co. watches is your favorite? Reach out to us on Instagram and let us know!