There are few pleasures more refined than a spring road trip through the South of France. Winding coastal roads, sun-drenched vineyards, and glamorous ports. Each stop along the Côte d’Azur and into the Provençal countryside offers its own rhythm, its own moment. And what better way to mark time than with a selection of distinguished watches from Bucherer Certified Pre-Owned (CPO)? Four destinations, four timepieces, and one unforgettable journey.

Stop 1: Rustic Elegance at Ultimate Provence

We begin our journey deep in the heart of Provence, where the earthy scent of lavender mingles with the faint hum of cicadas. Tucked between the vines and olive groves near La Garde-Freinet lies Ultimate Provence, a modern winery and boutique retreat. Brutalist architecture meets organic materials in a landscape that feels untouched. And yet, thoroughly curated.

On the wrist: a Rolex Day-Date 18038, in yellow gold. With its vintage charm, onyx dial and presidential gravitas, this reference is a nod to timeless sophistication. In a setting where time moves slower and aperitifs stretch long into golden hour, the Day-Date feels right at home. Both grounded and elevated, like Provence itself.

Stop 2: Monaco’s Urban Edge

Next, we trade the serenity of Provence for the adrenaline of the Monaco streets. Navigating the iconic hairpin turns of the Grand Prix circuit, the city-state offers a heady mix of old-world glamour and modern-day performance. It's here, surrounded by supercars, tailormade jackets, and the shimmer of the Mediterranean, that the Rolex Yacht-Master 116622 finds its stride.

Both bezel and case play beautifully against the polished backdrop of Monte Carlo. As we park downtown and slip inside a café for an espresso, the Yacht-Master reflects not just the thrill of the race, but the relaxed confidence of those who’ve already won.

Stop 3: Afternoon Light at Port de Fontvieille

From the streets to the sea. A short walk down to the harbour reveals the glittering yachts that define Monaco’s nautical culture. Moored side-by-side like floating palaces, these vessels are a testament to craftsmanship, ambition, and bold design. Making this the ideal setting for the Audemars Piguet Royal Oak 14790SA, a two-tone beauty that captures both sport and refinement.

With its iconic octagonal bezel, this midsize Royal Oak bridges vintage and contemporary aesthetics. Gold and steel shimmer under the Côte d’Azur sun as the Royal Oak nods respectfully to its maritime surroundings. It’s a watch that says: you don’t need to be loud to make a statement, just precise.

Stop 4: Riviera Reverie at the Four Seasons Cap-Ferrat

Perched between pine forests and the sparkling Mediterranean, the Four Seasons Cap-Ferrat is where timeless Riviera elegance meets global perspective. It’s a place of pause. Here, the pace slows, the service is silent, and every vista demands your attention.

It’s here that the Omega Seamaster Aqua Terra Worldtimer feels most at home. With its 43mm polished case and deep blue dial evoking the coastline below, the watch is more than a timekeeper. It’s a miniature globe on the wrist. The titanium-rendered continents emerge from laser-sculpted oceans, encircled by city names in red, silver, and blue. A constant reminder of the world beyond this idyllic cape.

Inside ticks the Master Chronometer Calibre 8938, engineered to the highest standards of precision. But it’s the visual impact, the interplay of sun-brushed textures, relief map, and 24-hour ring, that captivates in the Cap-Ferrat light. As the sun dips behind the pines and shadows stretch across the private terrace, this is the perfect finale: a worldly companion for a truly global gentleman.

A Bucherer CPO Watch for every Occasion

As the road unwinds behind us and the sun dips low along the Mediterranean, one truth emerges: luxury isn’t about excess. It’s about choosing pieces that resonate with place, purpose, and personality. Each of these Bucherer CPO watches told a story, not just of timekeeping, but of lifestyle. From the Provençal countryside to the elegance of Cap-Ferrat, this was more than a road trip. It was a masterclass in how to wear time well.

The Amalfi Coast, with its breathtaking cliffs, azure waters, and charming villages, is the epitome of Italian elegance and luxury. To complement your sophisticated style while exploring this iconic destination, a refined timepiece is essential. Here, we present five exquisite watches available at Bucherer Certified Pre-Owned that are perfect for any gentleman's journey along the Amalfi Coast.

Audemars Piguet Code 11.59

Reference 15210OR.OO.A002KB.03

For the gentleman who appreciates the fusion of classic and contemporary design, the Code 11.59 by Audemars Piguet is a masterpiece. Its 41mm 18-carat pink gold case exudes opulence, while the smoked lacquered blue dial with a sunburst pattern provides a modern touch. The blue rubber-coated strap ensures comfort as you stroll through the charming streets of Atrani or enjoy an espresso in Amalfi.

The double glareproofed sapphire crystal and caseback allow you to admire the in-house Calibre 4302 movement, which boasts an impressive 70-hour power reserve. 18-carat pink gold applied hour markers and hands, coupled with a black lacquered inner bezel, add to its sophisticated allure. Whether you're dining at a cliffside restaurant or enjoying a yacht cruise, the Audemars Piguet Code 11.59 is a statement of timeless elegance.

IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe”

Reference IW389105

For the adventurous spirit, the IWC Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” is a robust and stylish companion. Inspired by the pristine landscape around Lake Tahoe and the elite US Navy pilots, this watch features a striking white ceramic case paired with a black dial and hands, highlighted by white print and luminescence. The 44mm case houses the IWC-manufacture 69380 calibre, a chronograph with a classic column-wheel design and a day and date display.

Its titanium case back, stainless steel pushers, and crown, along with the soft-iron inner case for magnetic field protection, demonstrate IWC’s commitment to durability and precision. The white rubber strap complements the ceramic case, making this watch perfect for both rugged adventures and sophisticated settings along the Amalfi Coast.

Jaeger-LeCoultre Reverso

Reference 215.8.D4

The Jaeger-LeCoultre Reverso Duoface is an iconic timepiece that combines elegance with versatility. With its unique reversible case, this watch offers two distinct dials—a blue dial on one side and a grey dial on the other. The 28.3mm case and adjustable leather bracelet make it a refined choice for the discerning traveler.

Ideal for both daytime explorations and classy soirées, the Reverso Duoface's dual nature allows you to effortlessly switch between styles. Whether you’re wandering through the historic town of Positano or make a short trip on an elegant wooden boat, this watch ensures you’re always impeccably dressed.

Omega Seamaster Diver 300M 007 Edition

Reference 210.90.42.20.01.001

Channel your inner James Bond with the Omega Seamaster Diver 300M 007 Edition. Crafted from Grade 2 Titanium, this 42mm watch is both strong and lightweight—perfect for active days on the coast. The titanium mesh bracelet or the striped NATO strap offers versatility in styling.

Its tropical brown dial and bezel ring, made from aluminum, paired with vintage Super-LumiNova, evoke a sense of classic adventure. Powered by the OMEGA Co-Axial Master Chronometer Calibre 8806, this watch guarantees precision, performance, and magnetic resistance. Dive into the crystal-clear waters of the Mediterranean or explore hidden coves with this reliable and stylish timepiece.

Omega Speedmaster Reduced

Reference 3539.50.00

For those who prefer a more understated yet classic look, the Omega Speedmaster Reduced offers a perfect blend of functionality and style. The nicely sized 39mm black dial and steel bracelet exude a timeless appeal, making it a versatile accessory for any occasion.

Ideal for leisurely days exploring Amalfi’s coastal trails or enjoying a leisurely drive along the scenic coastline, the Speedmaster Reduced is a testament to Omega’s heritage and craftsmanship.

The Perfect Watches for Your Italian Getaway

No matter your style or itinerary, these watches available at Bucherer Certified Pre-Owned will elevate your experience on the Amalfi Coast. Each timepiece not only offers precision and reliability but also serves as a statement of your refined taste. From the luxurious Audemars Piguet Code 11.59 to the adventurous IWC Pilot’s Watch Chronograph, the versatile Jaeger-LeCoultre Reverso, and the iconic Omega models, these watches are the perfect companions for your Italian journey. Embrace the elegance and charm of the Amalfi Coast with these exceptional timepieces.

There is a newly renovated Bucherer boutique in the beautiful Swiss town of St. Gallen. What a wonderful reason to organize another Artworth at Bucherer event in order to celebrate the reopening of the store! Join us as we spend some wonderful days in St. Gallen and host a lovely evening centered around Certified Pre-Owned watches, champagne and whisky.

Bucherer Certified Pre-Owned Watches

With the newly renovated Bucherer BoutiqueSt. Gallen's old town is getting a real jewel. Over the course of a year, the listed façade and the interior were completely renovated. On a total of three floors, visitors can now look forward to fascinating brand spaces and areas as well as an inviting lounge with bar. All this is integrated into a holistic overall concept, offering a luxuriously relaxed feel-good ambience and excellent service quality.

During the redesign of the boutique, historical aspects were skillfully integrated into the overall conversion. The new 280-square-meter boutique impresses visually with its clear lines and shapes, high-quality materials and walls clad with wooden slats. We particularly like the relaxed living room atmosphere that was created with the help of various comfortable seating options, an inviting bar and appealing art objects.

The focus of our Artworth at Bucherer event in St. Gallen was once again on the fascinating world of Certified Pre-Owned. These timepieces can be found on the second floor. Here, watch aficionados will find a constantly changing selection of unique pre-owned collectors' pieces. Naturally, these are all tested and authenticated by Bucherer's experts.

Tasting Rare Champagne

What better to pair with rare timepieces than exclusive champagne? One name stands out as the epitome of rarity, elegance, and craftsmanship: Rare Champagne. For over four decades, Rare Champagne has been synonymous with exclusivity, offering a select few the opportunity to savor the magnificence of truly exceptional vintages. Each bottle encapsulates a story of passion, expertise, and timeless character, making it a hallmark of sophistication and refined taste. We are extremely proud to be offering Rare Champagne during the Artworth at Bucherer event.

Rare Champagne's history dates back to the 18th century, where the very first prestige cuvée was presented to Marie-Antoinette, Queen of France. Housed in the iconic Pinte Majeure bottle, this champagne embodies aristocratic luxury and elegance. Crafted by skilled glass blowers of the era, the bottle's asymmetrical shoulders pay homage to its historical roots, emphasizing its distinctive personality.

Among Rare Champagne's remarkable vintages, the Rare Millésime 2008 stands as a shining example of excellence. This vintage holds unlimited potential for growth, youth, and complexity, evoking the fervor of an eternal spring. From the intense crystalline golden robe that sparkles like yellow diamonds to the symphony of aromas that gradually unfold, every moment with this champagne is a journey into sensory delight.

As the night progresses, some of the guests switch to a glass of whisky. Local importer and dealer Glen Fahrn curated a special selection of whisky for our guests to enjoy. A special highlight is certainly the Invergordon 33 Duncan Taylor edition. The perfect conclusion of a night all about rare timepieces, champagnes and whiskies.

Unwinding at Einstein St. Gallen

After our seventh successful Artworth at Bucherer event, we settle down at the Einstein in St. Gallen. It is the perfect location for delectable dining experiences, business meetings, comfortable hotel stays and relaxing times in the wellness area.

In the Bistro St. Gallenthat is part of the Hotel Einstein, we enjoy delicious food in a cozy and stylish atmosphere. In addition to local classics, the Bistro also has seasonal international specials. Here, guests will find the right culinary feast at any time of the day!

It is also here where we reflect on the past event and make plans for the future. Where should we host our next Artworth at Bucherer event? Send us a message on Instagram and let us know! In case you want to read about our event in London, click here.

It's time to revive Zurich’s wild side. Join us for a stay at FIVE Zurich, a new luxurious lifestyle hotel and nightlife hotspot. As such, it boasts 7 international award-winning restaurants, a rooftop nightclub and buzzing outdoor social pool. Are you ready to detox before you retox?

Inside Five Zurich

At the foot of Zurich's famous Uetliberg, a new luxurious lifestyle hotel has recently opened its doors. It is the first hotel of the Dubai-born hospitality brand FIVE outside the emirates. Boasting 45 luxurious suites and 42 suite-sized lifestyle rooms with glittering skyline city view or mountain view, the hotel is also home to seven food and beverage outlets. Among them are restaurants, bars, a nightclub and the illustrious social pool. For us, it is the perfect place for a staycation in our home country.

Lunch at Soul Street

An excellent place for lunch is FIVE’s award-winning restaurant brand Soul Street. Here, the art of street food is celebrated. A vibrant mix of street art, created by some of the most talked about international street artists, can admired as well. While listening to buzzing tunes, we get to enjoy amazing dishes from the Indian, Middle Eastern, Asian, and Latin American cuisine.

In Dubai, Soul Street has also made a name for itself for their global street food party brunch, as well high energy dining events. We can't wait for them to also make an appearance in Zurich.

Relaxing at the Social Pool

After a delicious lunch, we head down to the enormous social pool. Here, we learn that FIVE Zurich's property can already look back on a rich past. The pool has always played a crucial part. Apparently, legends from Rihanna and Elton John, to Grace Jones and The Who have partied here before. We can understand why. It's hard to find a pool at a 5 Star Hotel in Switzerland with these dimensions. The whole setup is simply captivating.

As we're relaxing under Zurich's scorching summer sun, we enjoy Champagne and talk about our favorite topic: Watches! Which steel sports model would you wear at FIVE Zurich's social pool?

Maiden Shanghai

For dinner, there are several excellent options to choose from at FIVE Zurich. One is certainly the Maiden Shanghai. Here, Chef Luo Bing invites his guests to enjoy organic gourmet Chinese dishes. They are inspired by four renowned Chinese cuisines: Cantonese, Sichuan, Shanghai, and Beijing.

While the restaurant's terrace offers magnificent views over Zurich, its interior design is inspired by Shanghai's roaring 1920s. In this wonderful setting, Chef Bing takes us on a culinary journey through China.

The Penthouse

If you prefer fusion cuisine, then The Penthouse is your choice. Besides sushi, we order many other dishes inspired by Asian cuisine. We recommend to start the evening outdoors on the terrace before moving inside to immerse yourself in the opulent décor.

As the sun begins to set, The Penthouse gradually transforms into an exclusive nightclub. With live music as a regular fixture, guests can vibe to some of the world’s hottest DJs. There is even a mysterious bathroom bar that you just have to experience yourself.

Mixing Cocktails at The Vault

Every good night ends with a cocktail. And this is best enjoyed at The Vault. It features a classy bar and also boasts a versatile selection of Swiss wines. The in-house sommelier is happy to recommend the right wines and also cigars. Meanwhile, the skilled bar team is preparing cocktails - both classic and contemporary.

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