In the last few years, the pace toward total electrification has taken over the automotive industry. More traditional car brands have understood that electrified mobility seems to be the future. Now it is Jaguar’s turn to start their transition. Their flagship? The Jaguar I-Pace, a 400 horsepower, silent SUV.

The Jaguar I-Pace is capable of performance…

Their latest iteration of the well known SUV is looking to fend for itself in the SUV- and in the EV market. Its modern design and luxurious interior, featuring two large digital screens, are paired with great performances: 0 to 100km/h in 4.8s, all that in total silence. But passengers should brace themselves because the 696 Nm of torque will be felt in the acceleration. Traction-wise, the all-wheel drive allows the Jaguar to perform well on both a highway and on a mountain pass.

...but in English luxury

Seeing the performance numbers above, one may think that the Jaguar I-Pace is a performance SUV and thus may not be comfortable for long road trips. But here at Artworth, we like to combine performance with comfort, and in that regard, the car has impressed us.

Indeed, Jaguar has stayed true to its reputation, and sitting in the driver’s seat, one can only appreciate the generous leather dashboard, the various screens displaying relevant information and infotainment, and the quality, which can be felt when pushing the START button.

We love how the British quality can be felt in the cabin when driving and handling the interior controls. The driver’s screen can be personalized through buttons on the steering wheel, while the central console may be used by the passenger, through the used of the touch screen.

A promising first step for Jaguar

So, is this high-performance SUV the future of the famous brand? We believe that indeed this car represent the first step toward an electrified future at Jaguar. The innovative team behind the British brand will certainly work hard to make electric cars even lighter to further improve its range and overall performance. For now, we are already more than happy with the current Jaguar I-Pace and love to take it on long trips and exciting drives through in the Swiss mountains.

Do you want to read more about Jaguar cars? Then read this article about our road trip with the Jaguar F-Pace in Scotland.

Whether stories from the moon, precision records, deep-sea adventures or cinema spectacles with well-dressed agents, there is much to discover at the OMEGA Museum. Let us give you a tour!

Discovering the OMEGA Museum

Situated on the river Suze is the CITÉ DU TEMPS. Designed by world-renowned architect Shigeru Ban, this building combines the exclusive and luxurious character of OMEGA with the playful style of SWATCH. The CITÉ DU TEMPS is also home to the OMEGA Museumwhich builds a bridge between the past, present and future of the watch manufacture in Biel/Bienne. From stories of space travel to precision records, deep-sea adventures and cinematic spectacles to charming agents, there is much to discover in the OMEGA Museum. Through the interactive design of the exhibition, both visual and audio, visitors will experience OMEGA's philosophy and dedication to detail first hand.

Diving into the World of OMEGA

At the museum, OMEGA leaves no aspect of the company's exciting history unexplored and invites visitors to immerse themselves in the OMEGA universe. Have you ever felt like a top athlete at the Olympic Games? No? Then it's high time you took to the tartan track in the museum and prepared for the start. Or have you ever sat in a moon rover, rescued the NASA team or operated an oversized clockwork? This and much more awaits you at the OMEGA Museum.

If you want to take a look at OMEGA's new watches and experience the new store concept, you can do so afterwards in the new OMEGA Boutique next door.

Do you want to learn more about OMEGA? Then read this article about our visit at their manufacture in Biel/Bienne.

How would you imagine an F1 car in evening attire? Refined proportions, timeless design and unparalleled performance might come to mind. Well, meet the new Ferrari Roma!

Understated Luxury

Based on the Ferrari Portofino, the new Ferrari Roma is an ultra high performance turbocharged V8 model placed between the Portofino and the F8 Tributo in Ferrari's range of sports cars. It represents a renaissance for a Ferrari that embodies understated luxury. With its distinctive flair and style, the car is a contemporary representation of the care-free, pleasurable way of life that characterized Rome in the 1950s and '60s. An era that we are particularly fond of here at Artworth.

Elegant, pure design

Ferrari is known for their recognisable designs. For the Roma's exterior, the Ferrari Styling Centre went for an approach which gravitates around clean design and absolute symbiosis between its various elements. Harmonious proportions are complimented with pure, elegant volumes. To underline this thoughtful minimalism, all superfluous detailing has been removed.

Sport & Performance

The Ferrari Roma represents the pinnacle of performance in its category. This is thanks to its turbo-charged V8 from the family of engines that has won the overall International Engine of the Year Award four years running. In this version, the engine reaches 620 cv at 7500 rpm and is coupled with the new 8-speed DCT gearbox that was introduced on the SF90 Stradale. It is no surprise that this V8 engine impresses with an acceleration from 0-100 km/h in 3.4 seconds.

The Ferrari Roma's chassis benefits from the technology developed by Ferrari for its new generation models. Both body-shell and chassis have been redesigned to incorporate the latest weight reduction and advanced production technologies. An impressive 70% of its components are entirely new, resulting in the best weight/power ratio in its segment (2.37 kg/cv). This enhances overall handling dynamics and responsiveness.

Ferrari Roma in Gstaad

We had the opportunity to test drive the Ferrari Roma in the beautiful area of Gstaad in the Bernese Oberland, Switzerland. Here, winding roads on scenic routes offer amazing conditions. As we take the sports car for a spin, we immediately fall in love with it. Unparalleled performance meets driving pleasure and distinctive Ferrari charms. What a combination!

Far too soon we have to return to our home base, the Gstaad Palacewhere the test drive comes to an end. Now the question remains: Is the Ferrari Roma an F1 car in evening attire? Well, you would need to judge for yourself. Hence, we recommend you to book a test drive with your local dealer!

If you want to read more about Gstaad, click here.

Are you ready for holidays amid the memorable and majestic peaks of the Eiger, Mönch and Jungfrau? Then join us and learn more about the iconic Victoria-Jungfrau Grand Hotel & Spa. Here, an extraordinary experience awaits you!

Experiencing the Victoria-Jungfrau

The VICTORIA-JUNGFRAU Grand Hotel & Spa is located amid the mountains of the Bernese Highlands, overlooking the Jungfrau. The iconic hotel has a rich history spanning more than 150 years. It maintains its leading status in the luxury hotel sector by committing to the finest Swiss traditions of hospitality while still moving with times. Its exciting story starts in 1856 when the Pension Victoria opened in Interlaken in the foothills of the Eiger, Mönch and Jungfrau mountains. In 1899, a domed central structure linked the Victoria with the Hotel Jungfrau to create the VICTORIA-JUNGFRAU. During the Belle Époque royals, intellectuals, artists and authors from around the world flocked to stay at this Pearl of the Bernese Alps. The charm of that era shines through to this day in dazzling gilded mirrors, stucco and crystal. Another thing has remained constant over the years: their uncompromising tradition of heartfelt hospitality.

To step into a room or suite at the VICTORIA-JUNGFRAU Grand Hotel & Spa is to sense instinctively that this is a place of well-being, where hospitality is genuine. Here, guests can benefit from all the amenities of a Grand Hotel while enjoying ultimate privacy. To ensure each and every guest feels at home, all rooms and suites are decorated in classic style or in a range of contemporary moods. In the Deluxe Rooms, luxury meets well-being. They are characterized by subtly superior fabrics and clear lines. From the comfort of the bed, guests can enjoy views of the Jungfrau. The 25-square-meter room also has a corner seating unit, table and chairs and a generous newly renovated bathroom.

Apéro at Victoria Terrace & Bar

A relaxing cup of coffee in the morning or a refreshing cocktail at night – the Victoria Terrace, one of the trendiest lounges in Interlaken, invites to linger. Here we treat ourselves to apéro snacks, champagne and cocktails. All that in an unforgettable atmosphere with unique view of the Jungfrau.

The Victoria Bar is highly regarded among critics and seen as one of the 20 best hotel bars in Switzerland. It is a perfect place to linger, enjoying lively conversation with friends or loved ones in informal surroundings. Offering delicious modern-day cocktails, their bar menu leaves nothing to be desired. We particularly love their impressive range of single malts, cognacs and rum including a local Swiss single malt whisky.

Dinner at Sapori

The Italian art of cooking follows one simple principle: preparing the best ingredients in such a way that they retain their character. At the Victora-Jungfrau's Sapori, they live by this very principle. Here, antipasti, subtle creations like veal escalope with lime sauce, fresh fish and seafood as well as classic pasta dishes such as spaghetti alla carbonara are served. A must-try is their authentic pizza! The pizzaiolo makes our favorite pizzas right before our eyes. Needless to say that they are also offering a wide selection of wines from the best growing regions in Italy. Overall, we love how the Sapori offers the perfect ambience of Italian charms and traditions.

Salon Davidoff

Attached to the Victoria Bar is the «Salon Davidoff – Cigar Lounge», the place for cigar aficionados. Here we choose from a wide selection of cigar varieties from various growing regions (including Cuba). The friendly staff is happy to support us in selecting the perfect variety to enjoy in this place of tasteful surroundings. With our cigars, we pair Swiss Mountain Single Malt Whisky by a local distillery. It aged for seven years in Oloroso sherry barrels and convinces us with complex notes of vanilla and caramel. If you are keen on spending a true gent's weekend, then make sure to book their VJ Men's Connaisseur Circle package here.

Watch Town

Believe it or not but Interlaken is a true watch town. Few places are home to more watch boutiques and retailers than this beautifully situated town. Here, leading watch brands offer their novelties to sophisticated travelers looking to buy the ultimate souvenir: a Swiss watch! No surprise that OMEGA also has a boutique here. It is situated just 100 meters away from the Victoria-Jungfrau and has a great offering of novelties and classics like the Speedmaster or Seamaster models. Make sure to stop by here if you happen to be in Interlaken!

Unwinding at Spa Nescens

Interlaken is the gate to untamed nature and high mountain peaks. Naturally, thrill-seekers also need a place to relax. They find it at the 5500 m2 Spa Nescens which offers an outstanding health range in an elegant, lush green setting. Here, guests can unwind in a sauna complex, several steam baths, and a large and beautifully designed pool area as well as an outdoor Sole bath. We particularly enjoy the unique design of the spa offering a glimpse into the past of the grand hotel.

On her Majesty's Secret Service

Surrounded by more than 200 alpine peaks and embedded in a pristine mountain environment, the Piz Gloria is located at 2,970 meters above sea level. The instantly recognizable summit building takes pride of place on the Schilthorn summit. "The perfect hideout for a supervillain!" That's probably what the directors from the legendary James Bond 007 franchise thought before they started filming here from October 1968 to May 1969. The Schilthorn ended up being the main filming location for the iconic movie "On Her Majesty’s Secret Service".

The revolving summit restaurant served as the headquarters of James Bond's arch-nemesis Blofeld and was called "Piz Gloria" – a name it has kept to the present day. As we visit, we dive straight into the action at Bond World, the interactive exhibition dedicated to the movie. It features seven key scenes and plenty of film-related trivia. Guests can catch a glimpse of the original screenplay and test their own James Bond skills. Exhilarating Bond moments beckon during a fast and furious bobsleigh ride or a helicopter simulator flight in the original chassis of the decommissioned Air Glaciers Alouette III. For James Bond fans, the Schilthorn is definitely worth a visit!

To sum up, the Victoria-Jungfrau is a true pearl situated at the heart of the scenic Bernese Oberland. It is the perfect place for guests wanting to unwind after spending an exciting day on the Jungfraujoch, Harder Kulm, Lake Brienz or another of the countless world-class sights nearby. To us, it is fascinating to see that what started out as the pension Victoria in 1856 now stands as a flagship for the luxury hotel sector in Switzerland. A stay here is highly recommended!

Are you rather longing for the ocean instead of mountains? Then read this article about the Côte d'Azur.

We have exciting news for the watch enthusiasts among our readership. For the first time, we are now offering watch rolls on our webshop - ideal for your next holidays. Read on to learn more!

AW Leather Duo Watch Roll

For our first-ever watch rollwe wanted a design that looks classy but is also practical. Hence, our team opted for a roll that can hold two timepieces with an exterior made from matte textured deer grain leather in marbled navy blue color. Meanwhile, the interior is lined with finest suede-like Alcantara. This material offers maximum protection against scratches and is very pleasant to touch as well. The AW Watch Roll is equipped with oval cushions on which the two watches are placed securely. To make the handling easier, they snap in and out of the case. Like this, you can easily fasten a watch's bracelet around the cushions. On the outside, the case is secured via an external snap closure. The Artworth branding is stamped in the middle of the external flap adding some extra elegance.

Handmade in Italy

To ensure a very high-quality, we have teamed up with sourcing specialists. They have contracted highly skilled artisans from the Piedmont region in Northern Italy to handcraft our AW Watch Rolls. The traditional manufacturing processes involving unique savoir-faire makes them truly special. Because each AW Watch Roll is handmade, we only offer a limited quantity of 30 pieces. Make sure to get yours here before they are sold out!

A digital safe for luxury watches? Adresta has just launched an app in the Android and iOS app stores which allows one to securely store and manage watches, using blockchain technology. But how does it work?

All relevant Data at your Fingertips

With the new Adresta app, watch owners can easily record their timepieces, create wish- and waiting lists and receive the latest news from the world of watches. Pictures and documents, such as the receipt and certificate of authenticity, can be attached to the created digital watch twin. Recurring events such as services can be added as well and reminders can be set. Should one want to sell its watch, the authenticity, condition and complete ownership history can be looked up and handed over to the new owner.

Adresta, a spin-off of ETH Zurich and Helvetia Insurance, uses the latest technologies to document the life cycle of a watch. In the future, watch owners will be able to book a service or repair in their vicinity with a certified partner. During this process they will be kept up to date on the progress in real time. Next, the startup will integrate the already launched watch insurance, which can be signed up for digitally, into the app. This will allow users to insure their watch in just a few clicks. In the event of a service, theft or loss, the user always has all the relevant documents safely at hand in their Adresta watch safe.

But what about privacy? Users on the Adresta app have sovereignty over their data. It is only shared with the respective brands or service providers at the request of the watch owner. However, watch owners can still make their collection public using a handle similar to Instagram. What we love about the app is, that it was developed in close exchange with the company's own watch community. At Artworth, we even got to test the beta version.

More Security and Transparency for Watch Purchases

When a new watch is purchased from an Adresta partner, all information is also transmitted digitally to the Adresta app. This means that user manuals, receipts or catalogues no longer have to be printed. While the buyer gets insight into the history of the watch, brands can communicate directly with the owners and relevant documents are safely stored encrypted on the blockchain. Since a watch can also be digitally recorded during a service or a sale, Adresta also allows owners to get a certification of their watch directly in the app. Cool, right?

If you are interested in buying one of our vintage OMEGA watches on our store. We are happy to offer you a certificate of authenticity by Adresta for free!

Perfection is the expression of each element in its purest form. And perfection is what one experiences when driving the new Rolls-Royce Ghost. Let us introduce you to the vehicle with a design built upon the architecture of luxury.

New Rolls-Royce Ghost

The new Rolls-Royce Ghost looks like one would imagine an R-R to look. Still, the only carry-over components from the first Ghost are apparently the iconic Spirit of Ecstasy and the umbrella that nestles within the B-pillars. The rest of the vehicle has been designed and engineered from scratch.

The Ghost comes with all-wheel drive which establishes newfound versatility and on-road dynamism without compromising the Magic Carpet Ride. Powered by the next generation 6.75-litre twin-turbocharged V12, the Ghost delivers impressive torque at low RPM. Another surprising feature is the illuminated Grille, which emits a divine glow, bestowing the car with a distinctive, 24-hour identity.

Inside the Luxury Vehicle

A convenient innovation in the new Rolls-Royce are the Effortless Doors. The iconic coach doors open and close with accommodating ease. It is much like a built-in chauffeur feature.

Interior details mirror the pared-back sentiment of the Ghost's exterior aesthetic. The modern finishes feel simultaneously timeless and visionary. A particular highlight is the Starlight Headliner. Emphasized with an ephemeral show of shooting stars, the celestial scene is a rarefied vision of pure beauty.

Another captivating feature is the high-gloss, illuminated Fascia. It is a masterful display of the mesmerizing craftsmanship at Rolls-Royce. When the vehicle is in motion, the wordmark is enlivened by the brilliance of 850 three-dimensional stars. In repose, the star field dims and the Fascia seemingly disappears into the abyss of the night.

In the back of the car, responsive touchscreens on the front-central control display offer intuitive, expedient, and refined control. Another unique feature is the champagne cooler which is accompanied by the world's finest crystal glasses preserves the integrity of any celebratory sip.

Overall, the new Rolls-Royce Ghost can only be described as one of a kind. Its refined design, inside and outside, combined with unique features, incomparable comfort, and power is simply unique.

Are you more into Hypercars? Then check out this article about the Porsche 918 Spyder.

Rolls-Royce Motor Cars Geneva

As leading motor car experts in the Geneva area, Pegasus Automotive Group is happy to assist with any enquiries one might have about the Rolls-Royce range. Contact them here:

Rolls-Royce Motor Cars Geneva
Pegasus Automotive Group SA
Route de Saint-Cergues 298, 1260 Nyon

High above the picturesque mountain village of Zermatt, the small 5-star hotel THE OMNIA offers a unique experience to guests looking for the extraordinary. Welcome inside the unparalleled world of the Mountain Lodge!

Guest Experience

Beautifully located "on the rock" in the center of Zermatt, THE OMNIA towers above the town and offers stunning views of the iconic Matterhorn. Here, a unique combination of visionary architecture and clean interior design awaits guests. As a mountain lodge, the 5-star hotel only offers 30 rooms, 12 of which are suites. The rather small size of the hotel makes way for a guest experience which might be second to none. Most staff are from Switzerland and embody the country's high reputation for excellent hospitality. Individual guest wishes are responded to with personal service. All this in a refreshingly informal yet welcoming and professional way. Here, guests truly feel at ease, able to simply enjoy the unforgettable moments awaiting one in Zermatt.

As for our 2 night stay, we arrive on a snowy day in Zermatt. The hotel's own electric vehicle takes us and our luggage directly to THE OMNIA. The hotel is entered in perfect 007 fashion through a tunnel suddenly appearing in the middle of the town. We get greeted and served Swiss sparkling wine as we settle down in the lobby's library. Here, we can admire the contemporary interpretation of the traditional mountain lodge for the first time. The quintessentially American concept, has been reinvented here by the New York based architect Ali Tayar.

Marvelous Rooms and Suites

The beautifully appointed rooms and suites feature warm materials, carefully selected photographs and Aesop skincare products. Offering unrivaled views of the Matterhorn and the rooftops of the village, the rooms are among the most beautiful in Zermatt.

The rooms are furnished with many incredible pieces by USM. The Swiss brand is known for its simplistic, functional and reliable furniture. It compliments the intriguing design of the rooms perfectly. The generously furnished suites make for a great place for breakfast. Before going to bed, we order delicious pastry, french toast and egg benedict and get all these delicacies served right on time in the morning. What a start into a new day!

In every room, a complimentary bourbon is awaiting guests in a beautiful decanter. A very nice touch we appreciate a lot - especially since we are whisky enthusiasts!

Culinary Highlights

Those who like to enjoy an apéro before dinner will love the terrace at THE OMNIA. It offers beautiful views over the picturesque town of Zermatt and up to majestic Matterhorn. After a walk in the afternoon, it is here where we settle down and share a bottle of champagne, while taking in all these incredible impressions.

Later, we head over to the restaurant. Upon arrival, we get invited to settle down on a couch at the fireplace. Here, we have a look at the menu and have a chat with the restaurant manager about tonight's specials. This informal yet professional interaction with the staff is something we truly value and enjoy here at THE OMNIA.

The maison's Executive Chef Hauke Pohl is a master of his art: the art of setting the perfect stage for the synergies of different tastes and thus for the authenticity of local Alpine and seasonal quality products. His style is pure, uncomplicated, modern - often with a twist and flavorful nuances of faraway places. Their newly introduced culinary philosophy proves to be successful, because Executive Chef Hauke Pohl was rewarded with 16 Gault&Millau points. At THE OMNIARegional and local quality products are at the center of a philosophy which pays great tribute to Alpine excellence.

Spa with Matterhorn Views

Wellness is an essential part of holidays in the Alps. Naturally, THE OMNIA offers its guests unique spa facilities. Like most places in the mountain lodge, the spa is a place where people meet and interact in a family-like way. Guests settle down in the loungers around the magnificent pool and enjoy pure relaxation in the steam room and sauna. A special highlight awaits us outside. The large whirlpool, filled with steaming hot water, offers unique views of the Matterhorn. Can there even be a better way to relax?

So, is THE OMNIA the best small 5-star hotel? Well, it has won the title of "Switzerland's Leading Boutique Hotel" at the World Travel Awards Europe this year - for the 4th time in a row! However, we really want to leave it up to your own judgement and hence recommend you to book your stay at THE OMNIA soon!

Welcome to the Crans Ambassador, a legendary 5-star hotel in the iconic Crans-Montana ski resort. Sitting in a spectacular panoramic location in the Swiss Alps, it invites guests to unwind and enjoy the unique surroundings. Read on to dive into this magical world!

Crans Ambassador's Alpine Chic Style

Crans-Montana was born when two friends fell in love with this majestic plateau during a hunting trip, and opened the first hotel there in 1893. This opening marked the beginning of the entire region's flourishing tourism industry. The exceptional air quality and sunshine also gave rise to sanatoriums from 1896 onward. Next, the golf era started from 1906, followed by world-class skiing, with the first downhill race in 1911. Today, the region is looking back on 125 years of fascinating history.

Part of this rich history is the Crans Ambassador. Truly immersed in the spectacular Swiss Alps, this exceptional hotel offers a breathtaking view over one of the most stunning landscapes in the canton of Valais. When stepping inside the hotel, one is surrounded by the elegant warmth of its amber-hued interior. We love how the hotel is characterized by key notes of wood and stone.

As soon as guests pass through the lobby, they step on the terrace of the Crans Ambassador. It is the true heart of the hotel and, warmed by the flames of a fire pit, provides the perfect spot to watch the sunrise from one of the most beautiful viewpoints in the Valais. Here, we enjoy a welcome drink while taking in the magic of the Swiss Alps all around us - an experience to remember!

Inside, the bar lounge, with its comfortable ambience of leather and tartan, is the ideal place to settle down once it gets colder outside. Contemporary yet cosy, its warm wooden fittings, spacious layout and extensive panoramic windows make it a very comfortable place. In this alpine chic environment, we instantly feel like at home. Especially with the large fireplace in the middle of the lounge.

Well-being and Relaxation

In winter, the Crans Ambassador offers snowsport enthusiasts a unique 'ski-in/ski-out' location and direct access to one of the most renowned ski areas in Switzerland. Its location so close to the slopes is truly unmatched in Crans Montana.

After all the outdoor adventure, guests can unwind in the luxurious Crans Ambassador Spa. Here, well-being and relaxation await all year round on a large space of 1,300 m² - the largest spa in the resort. Bathed in natural light, the 17-meter panoramic pool creates a stunning mirror to the Alps. Besides the pool, there is also a beautifully designed zone with steam room, sauna and relaxation area. This space is truly dedicated to well-being and rejuvenation.

When it comes to the rooms, the Crans Ambassador has many different sizes and styles to offer. From small and charming to extensive with luxurious bathroom and spacious terrace, there is something for every taste and budget! Things all rooms and suites have in common, are the elegant furnishing, luxurious bedding, and stylish bathroom.

Culinary Diversity

Those looking for world-class cuisine while being on holidays won't be disappointed at the Crans Ambassador. At the La Muña restaurant, ultra-fresh and particularly tasteful dishes get served. The cuisine is inspired by the fusion of Peruvian and Japanese ingredients and recipes. It combines tender with crunchy, raw with marinated, sweet with sour. All ingredients are carefully selected and sometimes hard to find in Europe. We can watch the kitchen team while they prepare the raw (crudo) specialties "à la minute" in the open kitchen. We love the refined recipes used for the various dishes, which we order to share. An outstanding culinary experience!

Of course, traditional Swiss alpine cuisine can be enjoyed at the Crans Ambassador as well. The Carnotzet honors the region's specialties and exceptional products. This traditional Valais restaurant, with its typical and beautiful "montagnarde" interior design, offers mature cheeses and charcuterie sourced from the best local producers and artisans. As Swiss, we always love to share the joy of a fondue or raclette in a cosy Alpine setting.

Breakfast is another daily highlight at the Crans Ambassador. At the buffet with a large variety of regional charcuterie, cheese, honey and bread, we lay the foundation for a successful day ahead. Delicious egg dishes can be ordered as well and are served directly at the table. While the food is fabulous, the breakfast room also adds to the extraordinary experience. Panoramic windows, stylish furniture and many wooden design elements make this space admirable.

Do you want to discover more places in the Swiss Alps? Then read this article on our blog.

The Swiss Canton of Grisons is known for its many beautiful valleys. One of them is called Schanfigg and is a true jewel of the Swiss Alps. This wild mountain valley has kept its original character and cultural features to this day. Here, imposing white mountains and romantic snow covered forests invite guests to experience unforgettable holidays - especially if they stay in the Arosa Kulm Hotel!

Alpine Test Drives

There is a particular reason for our visit at the Arosa Kulm Hotel. Guests who stay at the hotel are in for a treat this year, because the hotel has entered a collaboration with Land Rover. It is now possible to do test drives of the new Land Rover Defender and the Range Rover SVAutobiography. Something we definitely have to do!

Driving the new Defender in this mountainous terrain is a dream come true. We can feel how this vehicle was designed to be driven in this kind of environment. It is exhilarating to feel this car's power and versatility in the challenging terrain of the Swiss Alps.

While the Range Rover SVAutobiography was not specifically designed to take on snow-covered roads, it is still astonishing to experience this luxury car's capabilities in such terrain. This test drive proves again, that Range Rover cars benefit greatly from the engineering know-how available at Land Rover.

Activities & Relaxation

Besides thrilling test drives, the hotel also offers pure relaxation with a breathtaking view over the mountains. Guests can enjoy pampering massages and relaxing moments in the pool and sauna area.

For people who are still longing for more adventureArosa has a lot to offer. The fantastic ski area Arosa Lenzerheide with its 225 km slopes starts right in front of the Arosa Kulm Hotel. Cross-country skiers are also in for a treat because 26 km of cross-country trails are waiting to be discovered.

Experiencing Arosa Kulm Hotel

The history of the Arosa Kulm Hotel dates back to 1882. Back then, a hotel with 30 rooms called "Kurhaus" was opened. Today, the hotel has kept some of the spirit from this era. Although, rooms have been added and renovated on a regular basis. Junior Suites come with a bedroom and separable living room with sofa and comfortable armchair. The perfect amount of space for a week in the Alps with marvelous mountain view!

Another wonderful witness of ancient times is the perfectly preserved "Nostalgiebar" which is used as smoker's lounge. Here, guest can enjoy a drink and cigar in an authentic environment. The hotel has a nice selection of cigars and spirits available for enthusiasts to choose from.

Right next to the bar we find a large library with a beautiful wooden floor and large windows offering beautiful views. There is a big selection of books and a cozy fireplace to settle down and enjoy a snowy afternoon. For those having a competitive spirit, a pool table is waiting.

Culinary Delights

People looking for authentic Swiss cuisine will be pleased by the Muntanella restaurant situated inside the Arosa Kulm Hotel. Chef Florian Mainzger and his team have been looking for new and old local specialties to bring the flavors of the Swiss Alps on the guests' plates. Here, we enjoy alpine cuisine to the fullest!

One of the culinary highlights is the Ahaan Thai restaurant. It is a true Thai palace amidst the Swiss mountains. But why does the Arosa Kulm Hotel serve food from the Far East? Well, in the 1930s, the Thai King Bhumibol Adulyadej learned to ski in Arosa and stayed at the Arosa Kulm Hotel. Ever since, Thai Cuisine has been a part of the hotel. Today, chef Tussanee and her team enchant guests with authentically prepared Thai delicacies.

Want to read more about adventure with the new Land Rover Defender? Then read this story!