Bucherer CPO | Golden Hour on Clay

There are few places where time seems to slow with such style as a beautifully set clay court on the shores of the Mediterranean. Framed by parasol pines and kissed by the coastal breeze, this sun-drenched slice of Riviera life evokes an era when elegance met leisure in the most effortless of ways. An era of timeless Riviera elegance. Best enjoyed in vintage linen, with a wooden racket in hand and a watch by Bucherer CPO on the wrist.

Serving Style and Heritage

This spring, the terracotta clay court, carved discreetly into the garden terraces, became the stage for a throwback tennis session. Inspired by the glamour of 1970s sportswear, we stepped onto the court dressed in crisp whites and oversized collars. Channeling a time when tennis was as much about flair as finesse.

But no retro ensemble is complete without a touch of gold. On this occasion, it came in the form of a Rolex Day-Date Reference 18038, fitted with a rare onyx dial and available through Bucherer Certified Pre-Owned.

Rolex Day-Date 18038

The Rolex Day-Date 18038, introduced in the late ‘70s, is emblematic of an era that knew how to balance luxury with understatement. With its 18-carat yellow gold case and President bracelet, it’s a watch that doesn’t shout, it whispers. The deep black onyx dial, minimalist and polished to mirror-like perfection, offers a compelling contrast to the warm Riviera sun and ochre tones of the clay court.

Though not your typical piece of athletic gear, the Day-Date held its own. There’s something undeniably indulgent about serving aces with a full-gold Rolex on your wrist. A playful contradiction, perfectly suited to this coastal hideaway. After all, tradition and nonchalance make perfect doubles partners.

Post-match, with the clay brushed from our shoes and a chilled citron pressé in hand, the Day-Date returned to its natural state: gleaming in the golden hour light, telling not just the time, but a story. One of craftsmanship, heritage, and the art of living well.

After all, some things, like a good backhand, or a Rolex in yellow gold, never go out of style.