Bucherer CPO | Time on the Road

There are few pleasures more refined than a spring road trip through the South of France. Winding coastal roads, sun-drenched vineyards, and glamorous ports. Each stop along the Côte d’Azur and into the Provençal countryside offers its own rhythm, its own moment. And what better way to mark time than with a selection of distinguished watches from Bucherer Certified Pre-Owned (CPO)? Four destinations, four timepieces, and one unforgettable journey.

Stop 1: Rustic Elegance at Ultimate Provence

We begin our journey deep in the heart of Provence, where the earthy scent of lavender mingles with the faint hum of cicadas. Tucked between the vines and olive groves near La Garde-Freinet lies Ultimate Provence, a modern winery and boutique retreat. Brutalist architecture meets organic materials in a landscape that feels untouched. And yet, thoroughly curated.

On the wrist: a Rolex Day-Date 18038, in yellow gold. With its vintage charm, onyx dial and presidential gravitas, this reference is a nod to timeless sophistication. In a setting where time moves slower and aperitifs stretch long into golden hour, the Day-Date feels right at home. Both grounded and elevated, like Provence itself.

Stop 2: Monaco’s Urban Edge

Next, we trade the serenity of Provence for the adrenaline of the Monaco streets. Navigating the iconic hairpin turns of the Grand Prix circuit, the city-state offers a heady mix of old-world glamour and modern-day performance. It's here, surrounded by supercars, tailormade jackets, and the shimmer of the Mediterranean, that the Rolex Yacht-Master 116622 finds its stride.

Both bezel and case play beautifully against the polished backdrop of Monte Carlo. As we park downtown and slip inside a café for an espresso, the Yacht-Master reflects not just the thrill of the race, but the relaxed confidence of those who’ve already won.

Stop 3: Afternoon Light at Port de Fontvieille

From the streets to the sea. A short walk down to the harbour reveals the glittering yachts that define Monaco’s nautical culture. Moored side-by-side like floating palaces, these vessels are a testament to craftsmanship, ambition, and bold design. Making this the ideal setting for the Audemars Piguet Royal Oak 14790SA, a two-tone beauty that captures both sport and refinement.

With its iconic octagonal bezel, this midsize Royal Oak bridges vintage and contemporary aesthetics. Gold and steel shimmer under the Côte d’Azur sun as the Royal Oak nods respectfully to its maritime surroundings. It’s a watch that says: you don’t need to be loud to make a statement, just precise.

Stop 4: Riviera Reverie at the Four Seasons Cap-Ferrat

Perched between pine forests and the sparkling Mediterranean, the Four Seasons Cap-Ferrat is where timeless Riviera elegance meets global perspective. It’s a place of pause. Here, the pace slows, the service is silent, and every vista demands your attention.

It’s here that the Omega Seamaster Aqua Terra Worldtimer feels most at home. With its 43mm polished case and deep blue dial evoking the coastline below, the watch is more than a timekeeper. It’s a miniature globe on the wrist. The titanium-rendered continents emerge from laser-sculpted oceans, encircled by city names in red, silver, and blue. A constant reminder of the world beyond this idyllic cape.

Inside ticks the Master Chronometer Calibre 8938, engineered to the highest standards of precision. But it’s the visual impact, the interplay of sun-brushed textures, relief map, and 24-hour ring, that captivates in the Cap-Ferrat light. As the sun dips behind the pines and shadows stretch across the private terrace, this is the perfect finale: a worldly companion for a truly global gentleman.

A Bucherer CPO Watch for every Occasion

As the road unwinds behind us and the sun dips low along the Mediterranean, one truth emerges: luxury isn’t about excess. It’s about choosing pieces that resonate with place, purpose, and personality. Each of these Bucherer CPO watches told a story, not just of timekeeping, but of lifestyle. From the Provençal countryside to the elegance of Cap-Ferrat, this was more than a road trip. It was a masterclass in how to wear time well.