Bucherer | Boutique in St. Moritz Reopens

In the heart of the picturesque alpine village of St. Moritz, a landmark in luxury retail has unveiled a dazzling transformation. Bucherer 1888 proudly announces the reopening of its boutique, now offering an enhanced shopping experience that seamlessly blends refined elegance with the charm of its Engadin surroundings.

A Bucherer Boutique like no other

Spanning an impressive 150 square meters, the redesigned space is an invitation to linger and explore. Its three-tiered layout lends a unique character to the boutique, combining sophistication with intimacy. The design is a tribute to the natural beauty of the Engadin region, incorporating elements such as dark wood, local stone flooring, and handcrafted natural fiber carpets. Details like Engadin stucco on the walls and traditional decorative touches create a warm yet luxurious ambiance.

A focal point of the boutique is its inviting lounge area featuring a fireplace and a small bar nestled within bronze watch displays. These thoughtful details create a space that feels as much like a refined mountain retreat as it does a premier destination for luxury goods.

A Showcase of Exceptional Brands

The boutique celebrates its heritage of fine watchmaking with an expertly curated selection of timepieces. The third tier houses a dedicated Rolex Shop-in-Shop, showcasing the brand’s unmatched craftsmanship in a setting that exudes understated elegance. Complementing Rolex are iconic brands like Tudor, IWC Schaffhausen, Breitling, and the haute horlogerie of H. Moser & Cie.

Bucherer St. Moritz also offers a unique Certified Pre-Owned collection, including Rolex-certified timepieces. Each watch is meticulously inspected and serviced by Bucherer’s experts, ensuring both quality and authenticity.

A Must-Visit Destination

Bucherer St. Moritz has redefined what a luxury boutique can be, combining contemporary design, local influences, and exceptional service. Whether you are seeking a one-of-a-kind timepiece, an unforgettable piece of jewelry, or simply a warm, elegant space to soak in the beauty of St. Moritz, this boutique delivers on all fronts.

Rediscover Bucherer St. Moritz—a destination where alpine charm meets timeless luxury.