Services
Portfolio
Stories
About us
Contact

TAG Heuer | 13th Historic Grand Prix of Monaco

Reading time: 3 min
Read article

TAG Heuer | 13th Historic Grand Prix of Monaco

Vintage cars parading through the streets of Monte-Carlo? That means it's time for the Historic Grand Prix of Monaco! During this thrilling yet classy event, collector's cars revive all the glory of old-style motor-racing and compete on Monaco's legendary track. Join us for an unforgettable weekend and discover the latest watch launched by TAG Heuer in collaboration with Gulf.


Historic Grand Prix of Monaco

Organized by the Automobile Club de Monaco, the Monaco Historic GP is a true testament to the Principality's passion for motorsports. The first event dates back to 1997, when it marked the 700th anniversary of the Dynasty of the Princes of Monaco. Held semiannually, the Monaco Historic GP is usually held two weeks before the famous Formula 1 GP. At the event, visitors can admire cars from the pre-war era up to the 1980s. All of them have taken part in international races. The lineup includes Ferraris, Maseratis, Bugattis, Lotuses, Matras and more. Pre-war voiturettes, front- and rear-engined GP cars, sports cars, F1 & F2 models, and more are divided into 7 or 8 series. The rare, and often iconic, motorsport vehicles have the privilege of competing on the famous race track. Today, it still uses almost exactly the same route as when it started in 1929. At 3.3 km it is one of the shortest, most technical circuits in motorsport, with a tricky narrow track.

On Sunday, the first race starts at 9am. Single-seaters compete for a maximum of 45 minutes in each series. From 1950s sports cars to 70s F1 racers, every engine roars and every tire squeaks in its own unique way. Beyond the competition and its winners, the Monaco Historic GP is first and foremost a great opportunity to share good times around motorsports' most beautiful feats of engineering. We love to discover legendary cars in this unique atmosphere. The Monaco Historic Grand Prix manages to bring together everyone who loves motorsports!


TAG Heuer Monaco Gulf Special Edition

Few brands have a connection to motorsports as strong as TAG Heuer. Within the racing community, the brand has a strong bond with Gulf. Their relationship dates back to 1971 when the movie Le Mans was launched that famously starred Steve McQueen. Apparently he insisted on wearing a blue dial Heuer Monaco Calibre 11 Ref. 1133B. In the movie you can see him drive a Porsche 917K. The car was painted in Gulf's color scheme: light blue with orange and dark blue stripes.

TAG Heuer now brings back this famous color scheme on its iconic Monaco timepiece. On the dial, the watch features a large 60 applied at 12 o'clock. This is a much appreciated nod to the racing number on the Porsche Gulf racing cars. The 12-hour counter is silver opaline, while the 30-minute counter features Gulf's three colors. Surprisingly, the Gulf logo on the dial is totally white. Personally, we like this subtle co-branding.

Inside the timepiece ticks the Calibre Heuer 02 with an in-house integrated chronograph movement. It is visible through a sapphire case back and offers up to 80 hours of power reserve. For the TAG Heuer Gulf Special Editionthe movement was personalized. It comes with a blackened rotor, a column wheel and special engravings colored to match the Gulf color scheme.


Veuve Clicquot Champagne

No racing weekend without champagne! Or at least not for us. We were delighted to see Veuve Clicquot partnering with the Historic Grand Prix of Monaco. The brand set up lounges in the paddock and in front of the iconic Hôtel Hermitage. The perfect place to settle down and enjoy a glass of champagne while learning more about the cars and drivers competing in the Historic GP. Santé!

If you want to read more stories, click here.

About us

Artworth is a creative agency with offices in Biel/Bienne and Zurich.
"Sign up now to get on the 2023 client list!"

GET IN TOUCH

Let's connect.
We would love to hear more about your project over a cup of coffee. Just send us an e-mail!
Contact Form

When Partners talk about us

Collaborations
Whether it's a long-term partnership or a one-off campaign, we love tackling new projects and creating added value for our partners.
chevron-leftchevron-right