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Range Rover Velar | Introduction of a new icon

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Range Rover Velar | Introduction of a new icon

Range Rover cars have always been elegant yet powerful at the same time. At Artworth we admire this unique combination. The latest addition to the Range Rover family luckily embodies these two factors just as well as the already existing models. Let us introduce to you the Range Rover Velar!

Design of the Range Rover Velar

Range Rover came up with a revolutionary philosophy for the Velar. Its proportions are striking and the flush door handles, as well as the integrated rear spoiler, improve its aerodynamics. We especially like the foil stamped grille that shapes the vehicle's front profile in a perfect manner.

The bold design has caugt the attention of several car design critics and made the Velar win the "World Car Design of the Year" title at the 2018 World Car Awards.

                           

Technology

Technology wise, Range Rover has improved the inforainment. The Touch Pro Duo system beautifully integrates two 10" high-definition touchscreens. A well functioning full-colour Head-up Display and an optional Interactive Driver Display complete the cockpit technology. We love how users can simultaneously view and interact with multiple features at once.

Performance

Range Rover cars have always been good at mastering both highways and tricky country lanes. The Velar is no different. The All Wheel Drive (AWD) with Intelligent Driveline Dynamics (IDD) and Torque Vectoring by Braking deliver an engaging, thrilling drive. Moreover, it is despite its length of 4.80 meters still well manoeuvrable. The V6 turbo-diesel engine with its 300 hp makes sure that the driver has enough power to master every terrain.

                                  

Style

At Artworth we like a simple style that underlines confidence and individuality. We find this in fine tailor-made suits but also in the Range Rover Velar. This SUV leads the way in progressive design. It can be described as clean, elegant and distinctive. No matter if you wear a well-fitting suit or drive a black or white Velar, eyes will follow.

                              

We took the Velar on a road trip from Switzerland to South England and back. Read more about this adventure here.

About us

Artworth is a creative agency with offices in Biel/Bienne and Zurich.
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