There is a newly renovated Bucherer boutique in the beautiful Swiss town of St. Gallen. What a wonderful reason to organize another Artworth at Bucherer event in order to celebrate the reopening of the store! Join us as we spend some wonderful days in St. Gallen and host a lovely evening centered around Certified Pre-Owned watches, champagne and whisky.

Bucherer Certified Pre-Owned Watches

With the newly renovated Bucherer Boutique, St. Gallen's old town is getting a real jewel. Over the course of a year, the listed façade and the interior were completely renovated. On a total of three floors, visitors can now look forward to fascinating brand spaces and areas as well as an inviting lounge with bar. All this is integrated into a holistic overall concept, offering a luxuriously relaxed feel-good ambience and excellent service quality.

During the redesign of the boutique, historical aspects were skillfully integrated into the overall conversion. The new 280-square-meter boutique impresses visually with its clear lines and shapes, high-quality materials and walls clad with wooden slats. We particularly like the relaxed living room atmosphere that was created with the help of various comfortable seating options, an inviting bar and appealing art objects.

The focus of our Artworth at Bucherer event in St. Gallen was once again on the fascinating world of Certified Pre-Owned. These timepieces can be found on the second floor. Here, watch aficionados find a constantly changing selection of unique pre-owned collectors' pieces. Naturally, these are all tested and authenticated by Bucherer's experts.

Tasting Rare Champagne

What better to pair with rare timepieces than exclusive champagne? One name stands out as the epitome of rarity, elegance, and craftsmanship: Rare Champagne. For over four decades, Rare Champagne has been synonymous with exclusivity, offering a select few the opportunity to savor the magnificence of truly exceptional vintages. Each bottle encapsulates a story of passion, expertise, and timeless character, making it a hallmark of sophistication and refined taste. We are extremely proud to be offering Rare Champagne during the Artworth at Bucherer event.

Rare Champagne's history dates back to the 18th century, where the very first prestige cuvée was presented to Marie-Antoinette, Queen of France. Housed in the iconic Pinte Majeure bottle, this champagne embodies aristocratic luxury and elegance. Crafted by skilled glass blowers of the era, the bottle's asymmetrical shoulders pay homage to its historical roots, emphasizing its distinctive personality.

Among Rare Champagne's remarkable vintages, the Rare Millésime 2008 stands as a shining example of excellence. This vintage holds unlimited potential for growth, youth, and complexity, evoking the fervor of an eternal spring. From the intense crystalline golden robe that sparkles like yellow diamonds to the symphony of aromas that gradually unfold, every moment with this champagne is a journey into sensory delight.

As the night progresses, some of the guests switch to a glass of whisky. Local importer and dealer Glen Fahrn curated a special selection of whisky for our guests to enjoy. A special highlight is certainly the Invergordon 33 Duncan Taylor edition. The perfect conclusion of a night all about rare timepieces, champagnes and whiskies.

Unwinding at Einstein St. Gallen

After our seventh successful Artworth at Bucherer event, we settle down at the Einstein in St. Gallen. It is the perfect location for delectable dining experiences, business meetings, comfortable hotel stays and relaxing times in the wellness area.

In the Bistro St. Gallen, that is part of the Hotel Einstein, we enjoy delicious food in a cozy and stylish atmosphere. In addition to local classics, the Bistro also has seasonal international specials. Here, guests will find the right culinary feast at any time of the day!

It is also here were we reflect on the past event and make plans for the future. Where should we host our next Artworth at Bucherer event? Send us a message on Instagram and let us know! In case you want to read about our event in London, click here.

In the world of men's fashion, finding accessories that strike the right balance between style and functionality can be a challenge. However, the Epic X Chrono 44MM by Jacob & Co. effortlessly blends the best of both worlds, making it a true statement-piece for the modern gentleman. Let's get hands-on while taking a boat for a spin on Lake Geneva!

Signature X-shaped Lugs and Dial Appliqués

At the heart of the Epic X collection lies an unmistakable design, characterized by its contemporary flair. Each timepiece is a work of art, expertly combining traditional craftsmanship with cutting-edge materials, resulting in a truly epic aesthetic that stands out from the crowd. The Epic X Chrono 44MM is no exception. It boasts the signature X-shaped lugs and dial appliqués that define the collection's identity. Its intricate case design adds to its unique appeal and incomparable feel.

One cannot help but admire the smoked mineral crystal dial and case-back. It provides a tantalizing glimpse into the exclusive JCAA05 chronograph caliber and its exquisite finishing details. We really like that this smaller case size, compared to the 47-mm versions, opens up the Epic X Chrono to a broader audience. Now more people can appreciate the brand's design features in a universally wearable, definitely unisex format.

The Fascination of Chronographs

Chronographs have always been highly sought-after complications in the world of watchmaking. For us, the appeal lies in the unique interactivity they offer, allowing wearers to use the watch not just to read the time but also to measure it. The Epic X Chrono 44MM features two pushers on the side of the case, a balanced bi-compax dial, and crown-guards on the left-side for ultimate design balance. This timepiece beckons you to explore its functions and form a special, tactile connection with it.

Exquisite Craftsmanship at Jacob & Co.

At the heart of the Epic X Chrono timepieces ticks the mesmerizing JCAA05 caliber. This 260-component masterpiece showcases refined movement decorations on the bridges, self-winding rotor, mainspring barrel, and column wheel. Speaking of the column wheel, it's this beautifully hand-finished component that controls the functioning of the chronograph mechanism inside the Epic X Chrono 44MM. It governs the start, stop, and reset functions, proudly displayed on the case-back side of the JCAA05.

Again, the attention to detail is awe-inspiring. Beveled and polished edges on the bridges, perlage circular graining, and the open-worked construction of the mainspring barrel—all impeccably executed to create a harmonious and captivating timekeeping marvel.

Bold Design and Technical Prowess

Beyond its technical prowess, the Epic X Chrono 44MM is a bold and stylish accessory. The 44-mm wide and 14-mm thick case exudes confidence, and its water resistance up to 200 meters showcases its robust architecture. Its white ceramic bezel, wrapped crowns, and angular pushers further elevate its allure, adding distinctive dashes of color and a superior tactile experience.

The blue-tinted mineral crystal dial is yet another eye-catching detail, providing a window into the JCAA05 caliber from the front. This intriguing touch enhances the watch's technical side, making it all the more captivating.

Contemporary Aesthetics

The skeletonized hands with Super-LumiNova luminescent tips not only make reading the time effortless in any light but also add a touch of modernity to the watch's overall design. The bâton-shaped hands dedicated to the chronograph timing indication serve as a reminder of the timepiece's functionality.

In our opinion, the Epic X Chrono 44MM is more than just a watch; it's an extraordinary fusion of style and substance. Whether you're heading to the office, spend a day on the lake, or attend a formal occasion, this timepiece effortlessly adapts to your lifestyle. Embrace the allure of this iconic creation and let the world know that you're not just wearing a watch; you're making a bold fashion statement with the Epic X Chrono 44MM.

As watch enthusiasts, we're always on the lookout for the next game-changing creation that will propel the industry forward. In a world of ever-expanding horological wonders, it's often the pursuit of innovation and fresh ideas that make a timepiece stand out the most. The Swiss brand Horage definitely ticks a lot of boxes in that regard: let’s have a closer look at the newly released Lensman 2!

A Watch for Photographers

Photography is one of our biggest passions here at Artworth - and the idea of combining watchmaking with photography is without a doubt very intriguing to us. The Lensman 2 by Biel/Bienne based Horage is equipped with a very unique Bezel that functions as an exposure calculator, combining the two worlds in a way that has never been done before. An impressive ISO and aperture range is offered on the bi-directional bezel for quick referencing between your shots. This allows the watch to show you the optimal values for your camera when the markings on the bezel are aligned with your current lighting conditions. Fascinating, no?

This highly innovative function reinvents the definition of a modern daily tool watch in our eyes. The watch satisfies both form and function and gives off old-school vintage vibes, while maintaining a sleek and clean overall look and feel. In addition to the unique Bezel, the watch also features a GMT 24 hour jump set. This is ideal for photographers exploring the globe, keeping track of multiple time zones.

A Look inside the Horage Lensman 2

Of course, as you would expect from a Horage timepiece, the heart of the watch doesn’t disappoint either: The in-house K2 micro-rotor is accompanied by a 24-hour GMT module that packs a strong 72 hour power reserve. This highly sophisticated movement is also properly protected: both the crown as well as the case itself are made from polished grade 5 titanium to make sure the COSC Chronometer Certified timepiece won't be damaged.

At Artworth, we love the Horage Lensman 2 for multiple reasons. It's a timepiece that visually and functionally reinvents the definition of what a true modern-day tool watch can and should be. We’re convinced that anyone with a strong passion for either photography or watchmaking will fall in love with the Lensman 2, just as we did!

To learn more about Horage, read this article about our visit at their manufacture in Biel/Bienne.

Which complication is the most useful in a dive watch? We would argue having a GMT is pretty helpful since many of us travel to exotic places to explore the colorful underwater world. Mido, the pioneer of watertight cases in the early 1930s, offers now exactly that. To celebrate the 75th anniversary of their iconic Ocean Star collection, the Swiss brand is launching a dive watch with GMT and even worldtimer function. Let's have a closer look at the Ocean Star Decompression Worldtimer!

Mido Ocean Star Decompession Worldtimer

At Artworth we love vintage inspired timepieces. And the versatile neo-vintage diver watch by Mido is right up our alley! With an eye-catching color-scheme inspired by the 1960s, the Ocean Star Skin Diver comes with a contemporary case size of 40.5mm. To highlight the vintage look, the top of the case is fitted with a box-shaped sapphire crystal that is nicely complemented by a solid screw-down stainless steel case back.

Although most people will wear the Ocean Star Decompression Worldtimer as "desk diver", it was developed for scuba diving. Equipped with a decompression scale, the watch helps divers plan their surface intervals. This was an incredibly impressive feature at the time of its predecessor’s release in the 1960s and made the Ocean Star world-famous among divers. Today, Mido has updated the watch with a Nivachron balance spring. It protects the timepiece from magnetism.

Mido - King of Waterproof

Inside the watch, the ETA-based Mido Cal. 80 GMT movement is ticking away. It offers an independently adjustable local hour hand. What is impressive about the Ocean Star Decompression Worldtimer is certainly the price. At CHF 1'270, it is one of the most affordable GMT watches out there. On top of that, the watch also comes with a second strap included that can be changed at the click of a button.

Another impressive feature that makes this watch stand out is its legendary monocoque case that has been in production since 1959. Mido’s reputation as the “King of Waterproof” watches originates from this case model and of course their Aquadura System. The honorable reputation certainly doesn’t disappoint with the Ocean Star Decompression Worldtimer either: Mido guarantees complete water resistance, even if the crown is not fully pushed in. This security is given by its innovative gasket system which uses a natural cork to seal the crown winding stem.

For us, the playful Ocean Star Decompression Worldtimer is a great vintage-inspired dive watch that will make every traveler happy. The bidirectional rotating bezel which displays the names of different cities around the globe makes for a useful watch. In addition, the decompression scale makes the watch pop and will make heads turn.

London is a city that never fails to impress. With its vibrant culture, rich history, and unmatched fashion scene, it's no surprise that it's a top destination for many travelers. Recently, we visited the city to host our 6th Artworth at Bucherer event, the first one in the United Kingdom.

Exploring London

Our stay started with a good breakfast at White Mulberries at Hay's Galleria. In a city filled with incredible coffee shops and breakfast places, there is a lot to be discovered. White Mulberries has long been a favorite of ours because it obviously serves great coffee but has also an incredible banana bread on the menu.

After getting our coffee fix, it was time for some meetings around town. Driving around with the new Range Rover, we got to see some of the famous sights as well. It is impressive to see how the the City of London is ever evolving.

Luckily, some things don't change. For example the Big Benn and Westminster Abbey. Historical buildings like these never fail to impress us! Which is your favorite sight in London? Send us a message and let us know.

Scarfes Bar at Rosewood London

We decided to stay at the Rosewood Hotel during our trip to London. This luxury hotel is centrally located, in the city's Holborn neighborhood, and is renowned for its Scarfes Bar, which boasts an impressive selection of rare spirits.

One evening, we headed to the bar, where we met Martin Siska, a talented mixologist who crafted a delicious cocktail with cognac by Rémy Martin. We were thoroughly impressed with his expertise and enjoyed our drinks immensely.

Offering drawing room conviviality and gentleman’s club sophistication, this bar gives true meaning to the phrase ‘get scarfed’. A roaring fireplace and shelves filled with over 1,000 antique books complete the classy atmosphere. We were particularly impressed with the selection of fine and rare spirits available. The perfect time and place to enjoy a glass of Rémy Martin XO and play chess!

Artworth at Bucherer

After Paris and Munich, London was the third event we organized outside of Switzerland. As usual, guests had the opportunity to discover rare Bucherer Certified Pre-Owned models by Rolex, Audemars Piguet, Vacheron Constantin, and many more. Centrally located, the Bucherer boutique in Covent Garden was the perfect location to host this event!

We were thrilled with the turnout and enjoyed sharing our knowledge of mechanical watches and men's fashion with the attendees. Fielding & Nichols made sure that the guests got a good idea about the latest seasonal fabrics by Dormeuil. Meanwhile, Rémy Martin treated the attendees to some nice cocktails throughout the evening as well as hosting an exclusive XO tasting.

Our week in London was once more a fantastic experience. We relished exploring the city's fashion scene, trying new coffee shops, and learning more about the city's rich history. Co-hosting the event at Bucherer was undoubtedly the highlight of our trip, and we were delighted to share our passion for Swiss timepieces with fellow enthusiasts.

Our Artworth team recently organized an event in collaboration with OMEGA, and it was a night to remember. The event taking place at Zurich Airport's THE CIRCLE showcased some exclusive timepieces by OMEGA such as the newly released Speedmaster Super Racing. Let's look back on a great night among watch enthusiast!

Largest OMEGA Boutique in Europe

Did you know that OMEGA's largest boutique in Europe is neither in London nor Paris? It's located right at the Zurich Airport. Here, we welcomed 60 guests and treated them to a flying dinner, with dishes that delighted the palate and complemented the stylish ambiance of the venue. The open bar served gin & tonics and Negronis prepared by Deux Frères, which certainly added to the enjoyment of the evening.

As if mechanical watches and carefully prepared cocktails weren't enough, there was also Amarcord, presenting seasonal fabrics. The tailor's display was a perfect complement to the versatile OMEGA watches on display, providing guests with inspiration for their next outfit.

OMEGA Speedmaster Super Racing

One of the highlights of the evening was certainly the Speedmaster Super Racing. This 44.25mm Speedy is the first timepiece in the world to include the Spirate™ System: OMEGA’s fine-tune balance spring mechanism. Its stylish exterior pays tribute to the 10th anniversary of the Seamaster Aqua Terra >15’000 GAUSS launched in 2013. Our guests were among the first people in Switzerland to see this groundbreaking timepiece and it was very well received.

Another popular watch was certainly the OMEGA Speedmaster Silver Snoopy Award. This 50th anniversary timepiece pays tribute to the “Silver Snoopy Award” that OMEGA received from NASA astronauts in 1970, in recognition of the brand’s contributions to space exploration, including the Apollo 13 mission.

The World of OMEGA

The OMEGA Seamaster and Constellation collections were also well represented, with a variety of styles and designs that showcased the brand's commitment to quality and innovation in a wide range of areas. All watches were accessible and guests were able to try them on and get a feel for their exceptional craftsmanship.

In addition to the watches, the event also provided a unique opportunity to network with like-minded individuals. The atmosphere was vibrant and energizing, with guests sharing their experiences and insights into the latest trends and developments. Hence, the first ever OMEGA x Artworth event was a huge success. It provided a memorable evening of style, elegance, and luxury, with watches that dazzled and drinks that delighted. It's safe to say that everyone who attended left with a newfound appreciation for the art and craft of watchmaking!

IWC Schaffhausen brings the Ingenieur back to life! The Swiss watchmaker has recently introduced a new automatic model that takes inspiration from Gérald Genta's Ingenieur SL Ref. 1832 from the 1970s. This new Ingenieur Automatic 40 combines modern technology, ergonomic design, and top-notch finishing with a bold 70s aesthetic. Making it a watch enthusiast's dream and the ultimate luxury sports watch for the 21st century. Let's have a closer look!

Gérald Genta's Legacy

Famous designer Gérald Genta's Ingenieur SL Ref. 1832 disrupted the watch industry with its innovative technology, groundbreaking design, and the use of steel. Back in the 70s this material was new and revolutionary in the watch industry. The Ingenieur SL Ref. 1832 challenged traditional notions of watchmaking and still remains one of the most sought-after watches among collectors and connoisseurs. The new IWC Schaffhausen automatic model takes inspiration from this timeless masterpiece and offers a modern take on it.

Equipped with an automatic movement, the new Ingenieur features a reworked case dimension with a lug-to-lug distance of 45.7mm, ensuring an ideal fit on the wrist. The bezel is secured with characteristic polygonal screws that have a technical function while keeping the design consistent. A "Grid" structure was stamped into the soft iron blank of the dial, making it very recognizable. The wonderful appliques glisten with luminescence, adding depth and ensuring legibility even in the dark.

The New Ingenieur Automatic 40

IWC Schaffhausen's Ingenieur Automatic 40 is available in three stainless-steel versions with dials in black, silver-plated, and aqua. Additionally, there is also one particular version in super-light titanium. This one is one-third lighter than steel, and its skin-friendly and anti-allergic properties make it practically perfect for your wrist. However, working with titanium is a challenge. We're glad to see that IWC has a handle on it. As pioneers of titanium watches in the '80s, they have maintained their prowess in "Form und Technik," and the grade 5 titanium case and bracelet versions are no exception.

Modern movement technology has been added to the new Ingenieur. It is now powered by the IWC-manufactured 32111 caliber, offering a power reserve of 120 hours. Characteristically, its soft-iron inner case protects it from any magnetic fields, making it a watch built to withstand the pressures of life. That was also the original selling point of the Ingenieur. Its name meaning "engineer", it was designed for professional use in factories, labs or hospitals.

An integrated H-link bracelet featuring a butterfly folding clasp has been added to the new Ingenieur. We love the elaborate finishing that combines polished and satin-finished surfaces, highlighting the outstanding craftsmanship at IWC Schaffhausen. A newly designed crown protection further adds to the timepiece's sporty character.

In summary, the new Ingenieur Automatic 40 combines modern technology, ergonomic design, and top-notch finishing with a bold 70s aesthetic. We think this, in combination with its heritage, makes it the ultimate luxury sports watch for the years to come. Its impeccable craftsmanship and sporty character make it a watch that is sure to turn heads wherever it goes.

During this year's Watches & Wonders fair in Geneva, Jaeger-LeCoultre has unveiled four new Reverso Tribute Small Seconds models. Three of them in a beautiful pink gold. Let us take you on a journey of watchmaking excellence!

A timeless modern Classic

Since its inception in 1931, the Reverso has been a symbol of timeless elegance and sophistication. Originally designed for polo players, its rectangular case and slide-and-swivel mechanism were ideal for protecting the watch from the rigors of the sport. Over the years, the Reverso has become much more than just a watch for polo players. It has become an icon in the world of watchmaking, appreciated for its clean symmetry and distinctive style.

Reverso Tribute Small Seconds

The Reverso Tribute Small Seconds is a contemporary interpretation of this classic, featuring sunbrushed dial variations that create a beautiful contrast with the clean symmetry of the Reverso design. Overall, Jaeger-LeCoultre has launched four new models. In addition to a stainless steel variant with a subtle silvered opaline dial and contrasting black hands and indexes, there are three timepieces with a pink cold case. They come in burgundy, black and silver color variants. We love how all these timepieces revive the codes of the first Reverso born in 1931 - gadroons, applied indexes, dauphine hands - while being resolutely modern.

The Reverso Tribute Small Seconds is highly ergonomic, following the natural curve of the wrist. We love how it evokes the exclusive world of polo and is equipped with a matching strap designed by Casa Fagliano. It creates a unified aesthetic and strong sense of style that underlines the timeless modernity of the Reverso design.

In-House Calibre 822

For this novelty, the manually wound calibre 822 was chosen by Jaeger-LeCoultre. The movement was entirely designed, produced, and assembled in-house. What fascinates us about the calibre 822 is its uncommon rectangular shape that allows it to fit perfectly into the Reverso case. With elegant simplicity, hours and minutes are indicated by dauphine hands, while on the lower half of the dial, the circular track of the small seconds display - a pure expression of its mechanical movement - provides a counterpoint to the linear geometry of the dial and case.

In conclusion, the Reverso Tribute Small Seconds continues to tell the story of this iconic watch. It showcases the art of watchmaking and the brand's commitment to innovation and craftsmanship. With its timeless modernity, it is a watch that will stand the test of time and remain a classic for generations to come.

Read this article on our blog for more insights into the world of Jaeger-LeCoultre.

Join us on a trip that takes us up to the mountains of the Swiss Alps. Towering high above the picturesque village of Gstaad we find one of the world's most exclusive hotels that looks like a fairytale castle. But behind the walls of the Gstaad Palace, real stories are written every day. Are you ready to read ours before writing yours?

Experiencing the Gstaad Palace

After the check-in, we step right into the Lobby Bar. Often called Gstaad's living room, it is a great place to come for tea, an aperitif or a nightcap. It is also here where the Cigar Lounge can be found. Large glass windows are not only facing the beautiful alpine landscape but also the Lobby Bar. Hence smokers don't get the sense of being separated from the other guests on the other side of the glass.

With the iconic Astronomia Tourbillon Black Gold by Jacob & Co. on our wrist, we are enjoying the breathtaking Alpine views and savoring a fine cigar. The perfect touch of elegance for this unforgettable moment.

At the Palace guests can choose form a large variety of room and suite categories. We stay in a wonderful corner suite with mountain view. Besides the bedroom with an en-suite bathroom, a large living room invites to settle down and enjoy the view.

One thing that is extraordinary about the Gstaad Palace is the renovation intervals. During every off-season, millions are invested into refurbishing parts of the historic hotel. Recently, the pool area was updated and now invites guest to dive into a world built around a modern take on Belle Epoque design.

Bugatti Veyron Super Sport

The history of Gstaad as tourism destination and the Gstaad Palace as its most iconic hotel is closely tied to the railway. When a line was established between Montreux and Zweisimmen, a sizeable detour via the farming hamlet of Gstaad was constructed. A visionary village teacher then built Gstaad's very first luxury hotel, supported by investors from Lausanne. The Gstaad Palace opened its doors in 1913, and has withstood wind and weather ever since.

Today, most people use cars to get up and around Gstaad. But not just any cars. People in Gstaad make the global top 5 list for Bugatti ownership. For the proper Gstaad experience we head over to B.I. Collection to experience an unforgettable ride with one of the rarest and most precious car on the market: the Bugatti Veyron Super Sport!

With its impressive W16 engine and 1'200 horsepower, the Veyron Super Sport is a true masterpiece of engineering and automotive design. It is not just a supercar, it is a true work of art, combining sleek design with unparalleled performance and power. But we don't stop there. Let's unleash the ultimate power duo: the Bugatti Veyron Super Sport and Jacob & Co. Bugatti Chiron Tourbillon in Rose Gold!

What better way to complement this masterpiece of automotive engineering than with an ultra high-end timepiece. The watch is the perfect fusion of design and engineering. It features a stunning case inspired by the iconic curves of the Bugatti supercar, while the skeletonized movement reveals the intricate workings of this exclusive timepiece.

Now we’re off to explore the winding roads and majestic landscapes of the Swiss Alps, in the company of two of the most exclusive creations in the world of automotive and horology.

Keeping up with the Times

For those wanting to keep up with the different time zones during their holidays, Jacob & Co. has developed the perfect timepiece. The Epic SF24 Tourbillon features a groundbreaking city-time display, entirely undiscovered by traditional wrist watches. Named after its Split-Flap, 24-city, vertical, second time zone display, the Epic SF24 Tourbillon is a world-traveler's watch that is unique in its complexity and utility.

We love his this watch is both remarkably challenging to engineer and manufacture, yet easy and intuitive to use. Rest assured, the functionality and design of the Epic SF24 Tourbillon render it prepared to take on the world!

If you are a fan of classic cars or simply looking for an unforgettable winter adventure, be sure to add THE ICE St. Moritz to your bucket list. Watching rare classic cars race on a frozen lake is a truly unique experience. After participating two times already we know that wearing the right watch to this world-class gathering truly elevates the experience. Hence we teamed up with Bucherer Certified Pre-Owned to offer you some inspiration for next year's edition. Let's have a closer look!

Event Preparations

The night before the event check-in at the IN LAIN Hotel Cadonau. It is the smallest 5-star superior hotel in Switzerland and is only a 30 minute drive away St. Moritz, which can get pretty croweded when events take place in town. Here we spend a wonderful evening enjoying some incredible food prepared by Michelin-star Chef Dario Cadonau. During the dinner we get the chance to talk watches.

One definitely wants to wear a chronograph during a classic car event. And one of the first chronographs coming to mind is of course the iconic Zenith El Primero. The movement is so precise and proven that is was used by many other brands back in the days. One of them was, you guessed it, Rolex! Their beloved Daytona was outfitted with the reliable El Primero movement during the years 1988 to 2000.

Another brand known for its chronograph watches is IWC. Although their Pilot's Watch was developed for aviation, it is often associated with racing as well. The brand certainly embraces that and is proud of its involvement in Formula One.

Attending THE ICE St. Moritz

The next morning, we finally step on the frozen Lake St. Moritz. An unbelievable amount of extremely rare cars can be admired during THE ICE. The fact that the owners of these gems drive the cars on snow and ice is just mind blowing!

Since it can get freezing cold on the lake, many of the spectators wear a thick coat or winter jacket. But no outfit is complete without an appropriate timepiece. One model we can certainly recommend is the Omega Speedmaster. The Racing edition is particularly suitable of course. Did you know that while the Speedy was the watch first worn on the moon, it was originally designed for racing?

Two more models underline the Speedy's racing heritage. One of them is the Omega Speedmaster Racing with a beautiful red dial and yellow second hand. Dubbed "Michael Schumacher" it pays tribute to the Ferrari which the German icon famously drove during his successful Formular One career.

Another fun model is the Omega Speedmaster Tintin. Although the red and white checkered minute track reminds one of a race course, it was originally meant to be a nod to the Tintin's adventure in the "Explorers on the Moon" comics.

A more unconventional yet maybe classier choice is the TAG Heuer Monaco. Its history is closely linked to racing. Hollywood actor Steve McQueen famously wore it in the movie "Le Mans". It is certainly a timepiece that belongs in every car enthusiast's watch collection.

A more contemporary choice would be the Audemars Piguet Offshore. First released in 1993, it was launched at a time where bigger and bulkier watches really spoke to a younger generation. Even today, it is beloved among people who associate themselves with a more active lifestyle.

No matter which watch you choose, you will be sure to have a great time at THE ICE St. Moritz or any other classic car event!

Bucherer Certified Pre-Owned

Bucherer is at the heart of a new movement: pre-owned luxury! Certified Pre-Owned watches are authenticated by experts and worn by connoisseurs. Bucherer puts the opportunity to own a classic watch within reach and whether you’re buying for keeps or looking to trade, they offer a constantly evolving roster of high-demand pieces to explore. As described in this article, every pre-owned watch comes with a story. What comes next is up to you!