In the realm of high-end horology and automotive design, few partnerships are as synergistic as that between Bugatti Automobiles and Jacob & Co. Established in 2019, this collaboration is a fusion of extreme luxury, mechanical prowess, and unparalleled craftsmanship, producing hypercar-inspired timepieces that stand in a league of their own.

Bugatti Tourbillon: A Timepiece Like No Other

Jacob Arabo, Founder and Chairman of Jacob & Co., describes the partnership with palpable excitement: “Working closely with Bugatti is an exciting experience. I live to push watchmaking to new levels, coming up with designs and complications that no one had even dreamed about. Bugatti is the same. They push everything beyond what everyone thinks is the limit. The Bugatti Tourbillon is our most advanced timepiece, the great achievement of a great partnership.”

The Jacob & Co. Bugatti Tourbillon is the hyper-twin to Bugatti's latest hyper sports car, the Tourbillon. Both marvels of engineering feature groundbreaking inventions and complications, boasting a new architectural design inspired directly by Bugatti's automotive masterpieces. This integration of aesthetics, mechanics, and functionality sets a new benchmark for the likeness between a timepiece and an automobile.

Design and Mechanics in Perfect Harmony

The Bugatti Tourbillon's design incorporates ten defining elements directly drawn from the car. The case mirrors Bugatti's iconic car shape, with the front grille flanked by side radiator inlets. Sapphire openings on the case sides mimic the car's tinted side windows, while the sub-dials echo the dashboard and RPM counter. Most notably, the timepiece features an automaton that replicates the V16 engine block, complete with exhaust manifolds. Even the winding crown is crafted to resemble the car's control knobs.

A New Era of Innovation

In September 2022, Bugatti discreetly informed Jacob & Co. of a new hyper sports car to succeed the Chiron. By January 2023, Jacob Arabo, CEO Benjamin Arabov, and their team visited Bugatti’s design studio to collaborate with Bugatti’s design leaders, Achim Anscheidt and Jan Schmid. This meeting led to a seamless integration of car and watch design, culminating in the extraordinary Bugatti Tourbillon, a testament to 18 months of intensive collaboration.

The Unrivaled Caliber JCAM55

At the heart of the Bugatti Tourbillon is the Caliber JCAM55, a movement that stands alone in its creative and mechanical ingenuity. Its features are as follows:

The V16 Engine-Block Automaton: Made from a single large block of transparent sapphire, it houses 16 titanium pistons driven by a single-axis crankshaft, one of the longest and most intricate watch parts ever crafted. When activated, the crankshaft spins, and the cylinders move in unison, mimicking the car’s engine.

The 30-Second Flying Tourbillon: To counteract gravity's negative impact on accuracy, the tourbillon spins the escapement continuously. In Caliber JCAM55, this rotation takes 30 seconds, enhancing accuracy more effectively than the standard one-minute tourbillon. The carriage is held only by its base, creating a flying tourbillon effect.

The Retrograde, Jumping Hours, and Retrograde Minutes: Both hour and minute hands are retrograde, jumping back to zero after completing a 270-degree arc. The hour hand jumps to the next hour every 60 minutes, remaining there until the next cycle.

The Double Power Reserve Indicator: This unique feature displays the power reserve for the automaton and the overall power reserve of 48 hours. The smaller hand in the Power Reserve counter indicates the remaining autonomy for the engine block automaton, which can perform 20 consecutive animations on a full wind.

Celebrating Engineering Excellence

The Jacob & Co. Bugatti Tourbillon not only emulates but also reinterprets Bugatti's extraordinary design and engineering achievements in horological form. To honor the new engine architecture of the Bugatti Tourbillon hyper sports car, Jacob & Co. has crafted a new miniature engine block. This V16 engine block induces a new level of excitement and exhilaration for Jacob & Co.'s discerning customers, symbolizing the pinnacle of luxury and innovation.

In the world of luxury watches and hypercars, the Jacob & Co. Bugatti Tourbillon is more than a timepiece; it’s a mechanical masterpiece, a testament to what happens when two giants of their industries come together to push the boundaries of what’s possible.

MIDO's Multifort TV Big Date is not just a watch; it's a bold statement, combining hypnotic style with infallible resistance. It's the perfect everyday watch, adding a touch of sophistication and originality to your daily routine. Let's have a closer look!

Reviving Retro: MIDO's Multifort TV Big Date

Remember the first TVs? Their screens, almost square with rounded corners, are a nostalgic nod to the past. MIDO first embraced this distinctive shape in the 1970s, 1980s, and again in 2000. Now, fifty years since its initial debut, the iconic TV-shaped case is back, seamlessly blending vintage charm with contemporary design.

The Multifort TV Big Date showcases a flat, square satin-brushed bezel that frames a dial designed to catch the light beautifully. We think the horizontal brushed finish of the dial is striking, complemented by trapezoidal hour-markers at each quarter. The big date display on the two-level dial stands out, while a dot at 12 o'clock on the bezel harks back to the round hour-markers of past Multifort models.

Cutting-Edge Mechanics

Beneath its stylish exterior, the Multifort TV Big Date is powered by the Calibre 80. The transparent case back reveals the intricately decorated gears, including an oscillating weight with Côtes de Genève and the Mido logo. This model boasts an impressive 80-hour power reserve. The inclusion of a Nivachron™ balance spring enhances its resistance to magnetic fields and shocks, ensuring remarkable precision. With water resistance up to 10 bar (100 meters/330 feet), this watch is built to endure.

Modern Mastery

The Multifort TV Big Date epitomizes MIDO's expertise in watchmaking, offering a dynamic and original aesthetic. It's designed for the modern-day city dweller who values precision, robustness, and bold design. Whether you're dressing up for a special occasion or elevating your everyday look, this watch makes a powerful statement.

With the Multifort TV Big Date, MIDO has once again proven its ability to honor its rich heritage while infusing a breath of fresh air into its designs. This watch is more than just a timepiece; it's a symbol of timeless elegance and cutting-edge innovation, perfect for those who appreciate the finer details in life.

In the realm of Haute Horlogerie, where timekeeping transcends mere function to become an art form, Jaeger-LeCoultre stands as an icon of innovation and precision. Among their illustrious collections, the Duometre series shines as a testament to the brand's relentless pursuit of pushing the boundaries of watchmaking excellence.

Where Precision Meets Mastery

At the heart of the Duometre collection lies the Dual-Wing concept, a marvel of engineering that embodies Jaeger-LeCoultre's commitment to innovation. This concept, born from the dream to redefine the standards of precision timekeeping, comprises two independent mechanisms intricately united by a single regulating organ. This union not only guarantees unparalleled performance but also elevates the Duometre luxury watches to a league of their own.

The first mechanism within the Dual-Wing movement is dedicated to powering the watch's complications, while the second ensures the precise measurement of passing time. This dual arrangement not only enhances accuracy but also allows for the seamless integration of complex functions within the timepiece. A very good example is the Duometre Chronograph Moon, launched at this year's Watches & Wonders in Geneva.

Owning a Masterpiece

What truly sets the Duometre collection apart is the meticulous attention to detail lavished upon each piece. From conception to completion, every watch is fashioned with masterful craftsmanship and infinite patience. It is in the intricate decoration of the movements where the true artistry of Jaeger-LeCoultre shines.

Utilizing a host of high-precision techniques, the movements of each Duometre watch are meticulously adorned by skilled artisans. One such technique is the patented "côtes soleillées," which leaves an impression on the metal akin to the radiant rays of the sun. This level of detail not only adds visual allure but also ensures a harmonious interaction between all elements of the Duometre timepiece.

Indeed, owning a Jaeger-LeCoultre Duometre watch is akin to possessing a masterpiece of horology. Beyond its function as a timekeeping instrument, each watch embodies the culmination of centuries of watchmaking expertise and innovation. It is a symbol of discerning taste and appreciation for the finer things in life. Especially if you opt for a model like the Duometre Quantieme Lunaire with its beautiful gradient blue dial.

In conclusion, the Duometre collection stands as a testament to Jaeger-LeCoultre's unwavering commitment to excellence and innovation in watchmaking. With its Dual-Wing concept and exquisite craftsmanship, it embodies the pinnacle of Haute Horlogerie, where precision meets mastery in perfect harmony.

In the realm of haute horlogerie, few names command the same level of admiration and reverence as Vacheron Constantin. With a legacy spanning over two centuries, this esteemed Swiss watchmaker has consistently redefined the standards of luxury watchmaking, blending tradition with innovation to create timepieces of unparalleled beauty and precision.

Vacheron Constantin at Watches & Wonders

As the world eagerly awaits the latest offerings from this distinguished maison, all eyes turn to Watches & Wonders, where Vacheron Constantin is set to unveil its newest novelties. From the storied halls of its manufacture to the grand stage of the fair, each creation embodies the essence of excellence and sophistication that has come to define the brand. Join us as we embark on a journey through time, exploring the timeless allure of Vacheron Constantin and four breathtaking novelties that await.

Overseas Dual Time

Crafted from luxurious 18K 5N pink gold, the new Overseas Dual Time is tailored to meet the needs of the modern traveler with its array of practical complications. Boasting a dual time zone function seamlessly integrated with a day-night indicator and a date hand, keeping track of time across different destinations becomes effortless. Powered by a self-winding movement, this watch ensures a remarkable power reserve of nearly three days, providing reliability and convenience for extended journeys. Further enhancing its versatility, the watch comes equipped with a pin buckle and three interchangeable straps—crafted from 18K 5N pink gold, leather, and rubber—allowing for personalized customization to suit the owner's preferences and style.

Traditionnelle Tourbillon Chronograph Collection Excellence Platine

Exemplifying unparalleled craftsmanship, the Traditionnelle Tourbillon Chronograph Collection Excellence Platine is meticulously crafted entirely from 950 platinum, including the case, dial, buckle, and strap stitching, marking it as a true testament to luxury. Limited to just 50 pieces, this Collection Excellence Platine model seamlessly integrates two grand complications of Fine Watchmaking: a single-push chronograph movement and a sophisticated tourbillon. Positioned at 12 o'clock, the tourbillon cage, inspired by the iconic Maltese cross, is set in motion by an intermediary wheel on the seconds display, enhancing visibility and adding a captivating visual element to the mechanism.

The dial features a power reserve indicator at 6 o'clock and a 45-minute counter at 3 o'clock, complemented by a tachymeter scale encircling the edge, harmoniously juxtaposed with a railroad-style minute counter, culminating in a breathtaking synthesis of form and function.

Patrimony Moon Phase Retrograde Date

Crafted from exquisite 18K white gold, the Patrimony Moon Phase Retrograde Date boasts a minimalist design that effortlessly blends functionality with elegance. Featuring a retrograde date display paired with a precise moon phase complication, telling time becomes an intuitive experience. The enchanting moon phase complication, depicting two polished gold moons against a star-studded sky, adds a touch of poetic charm to the watch, requiring adjustment only once every 122 years.

Inspired by the timeless designs of the 1950s, the hour markers and hands gracefully follow the curvature of the dial, enhancing its classic appeal. Adding a contemporary twist, a fresh olive green strap infuses the watch with modern sophistication, ensuring it stands out as a statement piece for the discerning wearer.

Patrimony Manual-winding

Exuding timeless elegance, the Patrimony Manual-winding in 18K 5N pink gold epitomizes purity of style and a dedication to essentials. Drawing inspiration from the refined designs of the 1950s, the hour markers and hands gracefully trace the curvature of the dial, evoking a sense of understated sophistication. Adding a modern touch, a fresh azure blue strap infuses the timepiece with contemporary flair. With a slim case measuring just 7.7 millimeters thick and featuring a solid back, this watch offers the opportunity for personalization through the owner's choice of engraving, further enhancing its uniqueness and individuality.

During Watches & Wonders, IWC unveiled the latest additions to its illustrious Portugieser collection, capturing the essence of elegance and innovation that has defined the brand for over a century. At the heart of these new releases lies a rich history, rooted in the pursuit of excellence and the timeless allure of classic design.

Story of the IWC Portugieser Collection

The story of the Portugieser dates back to the late 1930s when IWC received a special request from two Portuguese merchants for a wristwatch that boasted the precision of a pocket watch. Responding to this unique challenge, IWC embarked on a journey to create a timepiece that would not only meet but exceed their expectations. Utilizing the renowned pocket watch movements calibers 74 and 98, IWC crafted a wristwatch that was both substantial in size and exceptional in accuracy. The result was nothing short of extraordinary—the Portugieser was born.

Fast forward to the present day, and the Portugieser continues to captivate watch enthusiasts and collectors alike with its unrivaled elegance and precision. With the unveiling of the latest additions to the collection at Watches & Wonders, IWC pays homage to its heritage while pushing the boundaries of innovation.

One of the novelties is the IWC Portugieser Automatic 42 with a beautiful stainless steel case. It is powered by the IWC-manufactured 52011 caliber and comes on an elegant black alligator leather strap.

Timeless Elegance by IWC

While staying true to the essence of the original design, the new Portugieser watches showcase a blend of traditional craftsmanship and cutting-edge technology. From meticulously crafted dials to high-performance movements, each timepiece exemplifies the uncompromising quality that has become synonymous with the IWC name.

A good example for that is this new blue Portugieser Chronograph. Sitting inside a beautiful 18 ct white gold case is the IWC-manufactured caliber 69355. The watch comes on a wonderful light blue calfskin strap by Santoni.

Whether it's the classic appeal of the Portugieser Chronograph or the understated elegance of the Portugieser Automatic, each watch in the collection tells a story of timeless sophistication and refined luxury. With its distinctive aesthetics and unwavering commitment to excellence, the Portugieser collection continues to set the standard for luxury timepieces in the 21st century.

So, let's have a closer look at the Portugieser Automatic 42 with a beautiful blue dial, coming on a steel bracelet. Inside ticks the IWC-manufactured 52011 caliber. A beautiful watch!

In a world where trends come and go, the enduring appeal of the Portugieser serves as a testament to IWC's enduring legacy and unwavering dedication to craftsmanship. As the latest chapter unfolds at Watches & Wonders, one thing remains certain—the Portugieser collection is as timeless as it is elegant, a true masterpiece that transcends the boundaries of time.

In the realm where automotive excellence meets horological innovation, Bugatti Automobiles and Jacob & Co. converge in a seamless blend of luxury, performance, and craftsmanship. The partnership forged in 2019 between these titans gave birth to an extraordinary creation: the Bugatti Chiron Tourbillon. This collaboration transcends mere timekeeping; it's an ode to the impossible, a symphony of engineering and design.

Bugatti Chiron Tourbillon

The Bugatti Chiron, a symbol of power and performance on four wheels, serves as the muse for Jacob & Co.'s horological masterpiece. Drawing inspiration from its exterior contours, the Bugatti Chiron Tourbillon echoes the car's design language, capturing its essence in every detail. From the iconic horseshoe grille to the muscular bodywork, every facet of the Chiron finds its reflection in the watch's intricate case.

But the true marvel lies within. For the first time in watchmaking history, Jacob & Co. engineers have crafted a movement that mirrors the intricate mechanics of a motor engine. The Caliber JCAM37, inspired by Bugatti's legendary W16 engine, defies conventions with its unique architecture. Featuring a miniature 16-cylinder engine block automaton, this mechanical marvel comprises 578 individual components meticulously assembled to perfection.

Innovative Horology

One cannot help but marvel at the Bugatti Chiron Tourbillon's animation, a nod to the automotive world's heritage. With the press of a button, the transparent sapphire reveals a mesmerizing spectacle: 16 pistons firing in synchrony, driven by a single-block crankshaft. This 15-second sequence brings the timepiece to life, evoking the spirit of the Bugatti Chiron in every heartbeat.

At the heart of this horological masterpiece lies a flying tourbillon, tilted at a daring 30-degree angle. This ingenious design not only enhances accuracy but also adds a cinematic flair to the timekeeping experience. Coupled with a 60-hour power reserve indicated by a fuel gauge-type indicator, the Bugatti Chiron Tourbillon is a testament to uncompromising excellence.

Control and Elegance

In true Jacob & Co. fashion, the Bugatti Chiron Tourbillon redefines elegance with its innovative crown placement. Eschewing traditional side crowns, three separate crowns adorn the 6 o'clock flank of the case, allowing precise control over timekeeping functions and animation activation.

More than just a timepiece, the Bugatti Chiron Tourbillon is a statement—a sculptural masterpiece that transcends boundaries. It's a conversation starter, a symbol of luxury, and a testament to human ingenuity. With each glance, it embodies the spirit of innovation, pushing the boundaries of what's possible in both automotive and horological realms.

In a world where precision meets passion, the Bugatti Chiron Tourbillon stands alone—an emblem of craftsmanship, elegance, and the relentless pursuit of excellence. Inspired by the impossible, crafted for those who dare to dream.

In the realm of horology, certain timepieces transcend mere function and become icons in their own right. The Speedmaster Moonwatch is one such masterpiece, a symbol of adventure, innovation, and the relentless pursuit of excellence. With a legacy spanning all six moon landings, this legendary chronograph embodies the very essence of Omega's pioneering spirit.

One of the World’s most iconic Timepieces

It’s here and we had the privilege to wear it already. The Speedmaster by Omega is now available with a lacquered white dial inspired by a history of space exploration. No matter in what color, the 42mm Moonwatch in stainless steel is a sight to behold. Presented on a polished-brushed bracelet, its allure is undeniable, exuding a sense of sophistication and rugged elegance.

From the sapphire crystal glass adorning both the front and caseback to the asymmetrical case design inspired by the fourth-generation Speedmaster style worn on the moon, every aspect of the Moonwatch speaks to Omega's dedication to craftsmanship and innovation. The white lacquered step dial, adorned with the applied Omega logo and indexes, along with the iconic hands, evoke a sense of nostalgia and adventure, transporting wearers to the awe-inspiring moments of space exploration.

But the magic doesn't stop there. The famous dot over 90 on the black anodized aluminum bezel ring, a distinctive feature of the Moonwatch, adds a touch of character and charm, paying homage to its storied past and illustrious heritage.

At the heart of the Speedmaster Moonwatch lies the Omega Co-Axial Master Chronometer Calibre 3861, a state-of-the-art movement that powers its intricate chronograph functions with unparalleled precision. Whether tracking small seconds or recording elapsed time with the 30-minute and 12-hour recorders, this timepiece is a testament to Omega's commitment to performance and reliability.

Speedmaster Moonwatch White Dial

Delving deeper into its design, the white dial of the Moonwatch is a nod to astronaut suits and the iconic ALASKA prototype from 1969. Contrasting black details and a glossy lacquered finish, a first-ever on a Moonwatch step dial, add to its allure and sophistication. Meanwhile, the red touches, including the red Speedmaster name and red tip on the seconds hand, draw inspiration from the protective case on the ALASKA watch and the red Commander stripes on astronaut suits, adding a pop of color and personality to the timepiece.

Completing the ensemble is the meticulously crafted bracelet, featuring a comfort adjustment setting and a polished Omega logo on the satin-finished cover. With a width of 15mm and two polished pushers in an oval shape, the bracelet is not just a functional accessory but a work of art in its own right, seamlessly blending style and comfort.

In a world where time is of the essence, the Speedmaster Moonwatch stands as a testament to human ingenuity and the enduring spirit of exploration. Whether worn as a statement piece or a companion on daring adventures, this legendary chronograph is more than just a watch—it's a symbol of courage, ambition, and the triumph of the human spirit.

Longines continues to captivate horology enthusiasts with its latest masterpiece – the Conquest Heritage Central Power Reserve. This remarkable timepiece not only pays homage to the brand's prestigious past but also celebrates the 70th anniversary of the iconic Conquest collection. Let's delve into the exquisite details of this new release and explore the fascinating connection it shares with the world of horse jumping!

Longines Conquest Heritage Central Power Reserve

Longines is one of the most renowned Swiss watchmakers. Their rich heritage dates back to 1832. Over the past decades, many iconic watches with groundbreaking complications were introduced by Longines. One of them was a watch featuring a central power reserve back in the 1950s.

This year's 70th anniversary of the iconic Conquest collection marks the perfect occasion to bring the central power reserve back to life with the new Conquest Heritage Central Power Reserve.

The well-sized timepiece boasts a classic 38 mm diameter case, perfectly balancing timeless elegance with modern aesthetics. Its self-winding mechanical movement is powered by the exclusive Longines cal. L896.5, showcasing the brand's commitment to precision and innovation. What sets this watch apart is, as the name suggests, its unique power reserve feature. It is elegantly displayed on rotating discs in the center of the dial.

The centerpiece of this horological marvel is undoubtedly its champagne dial, a nod to vintage sophistication. A warm, golden hue exudes a timeless charm. To complement the dial, Longines has paired the Conquest Heritage Central Power Reserve with an integrated black alligator leather strap, ensuring a harmonious blend of style and comfort.

Longines CHI Classics Basel

As we explore the watch's design and craftsmanship during the Longines CHI Classics Basel, it's impossible to ignore the subtle yet powerful connection Longines has woven between this timepiece and the thrilling world of horse jumping. The brand has a longstanding tradition as the official timekeeper for prestigious equestrian events, including show jumping, dressage, and eventing. This legacy of precision and dedication to the equestrian world is seamlessly reflected in the Conquest Heritage Central Power Reserve.

Much like a skilled rider navigating a challenging course, the watch's rotating power reserve discs symbolize the dynamic energy and endurance required in the world of horse jumping. The equestrian influence is subtly embedded in the watch's DNA, resonating with those who appreciate the synergy between precision timing and the exhilarating sport of horse jumping.

Longines' Conquest collection, born in 1954, has become synonymous with elegance and performance. The Conquest Heritage Central Power Reserve, with its evocative design and connection to the equestrian realm, is a testament to the brand's commitment to heritage and innovation.

Whether you're a connoisseur of fine timepieces, an equestrian enthusiast, or someone who simply appreciates the marriage of artistry and functionality, this Longines creation is bound to leave an indelible mark on your wrist and in your heart.

Stepping into the heart of a watch company's manufacture is akin to peering behind the curtain of a grand theater production. It's here that the true essence of craftsmanship, quality, and innovation is unveiled. Recently, we had the privilege of embarking on a tour of IWC's state-of-the-art Manufakturzentrum, and what we witnessed was nothing short of extraordinary.

A Legacy of Industrial Vision

In 1868, Florentine Ariosto Jones, a visionary from Boston, set out on a journey to Switzerland with a radical idea: fuse modern American production methods with Swiss watchmaking expertise. This visionary spirit laid the foundation for the birth of the International Watch Company (IWC) in Schaffhausen. Nestled beside the Rhine, Jones established a manufacture capable of churning out an impressive 10,000 watches annually.

Fast forward to the present day, and IWC's industrial tradition initiated by Jones reaches new heights with the inauguration of the Manufakturzentrum, perfectly timed to coincide with the brand's 150th anniversary. Erected in a remarkable 21 months, this cutting-edge facility unites the production of movement components, complete movements, and cases under a single, technologically advanced roof. Casing up and final testing, however, remain reverently within the confines of the historic building. Notably, Christoph Grainger-Herr, IWC's CEO and an accomplished architect, lent his expertise to the design, ensuring a seamless blend of luxury and precision engineering.

The IWC Manufakturzentrum: A Testament to Tradition

From the moment one approaches the 139-meter-long, 62-meter-wide structure, the Manufakturzentrum exudes an air of modernity and aesthetic allure. The monumental 2,200-square-meter glass façade captivates the eye, complemented by a soaring 9-meter-high entrance lobby, where a colossal perpetual calendar mechanism presides over the reception area. As a tribute to the luminaries who shaped IWC's legacy, portraits of key figures adorn one of the walls.

As visitors, we are immediately immersed in a world of fervent activity. Devoted craftsmen, each equipped with a magnifying glass and surrounded by cutting-edge CNC machines, pour over their workstations with meticulous care. The importance of natural light permeates the entire space, enhancing the production environment with optimal conditions. Everything is finely tuned for functionality, as the production flow unfolds seamlessly before your eyes.

A pivotal area within the Manufakturzentrum is devoted to the birth of movements. From raw materials to meticulously crafted components, the process advances with surgical precision. Digitally controlled machines sculpt the parts, which are then adorned and electroplated. Precious jewels find their homes in plates and bridges, creating the intricate inner workings of each timepiece.

The Art of Case Making

Descending into the basement, a realm of case manufacturing reveals itself. IWC's mastery of materials is on full display, with stainless steel, titanium, platinum, gold, and bronze cases all being produced in-house. Also showcased is Ceratanium, an innovative material that marries the strength of titanium with the hardness of ceramic. The expertise and attention devoted to hand-finishing the cases is nothing short of remarkable. Each surface and angle undergoes patient refinement with a polishing wheel, culminating in a level of craftsmanship rarely seen in case production departments.

A Testament to Quality and Commitment

The new IWC Manufakturzentrum is a testament to the brand's unwavering commitment to quality and innovation. It represents a significant step forward in IWC's evolution, providing a purpose-built infrastructure to accommodate the company's expansion. With room for 400 craftsmen, the Manufakturzentrum stands as a beacon of pride for every employee, underscoring that an IWC timepiece is more than a mere instrument for telling time—it's a masterpiece of precision and legacy.

Jaeger-LeCoultre, the renowned Swiss luxury watch manufacturer, invites enthusiasts and connoisseurs on a captivating journey through time and craftsmanship with the launch of the Reverso Stories Experience. This unique exhibition at Zurich's main station pays homage to the iconic Reverso watch, celebrating over nine decades of unparalleled artistry.

A Timeless Icon: The Reverso

The Reverso, with its sleek Art Deco lines and distinctive reversible case, stands as one of the most recognizable watches in history. Born in 1931 on the polo fields of India, this ingenious timepiece was designed to endure the rigors of polo matches. Its revolutionary swiveling case, a patented marvel, became the cornerstone of Jaeger-LeCoultre's legacy.

Over the years, the Reverso has evolved without losing its essence. It has housed more than 50 different calibres and its blank metal flip side has transformed into a canvas for creative expression, adorned with enamel, engravings, and gemstones. This exhibition underscores the Reverso as not just a watch, but a true work of art.

Unveiling the Masterpieces

At the heart of the Reverso Stories Experience lies a fascinating retrospective of Reverso's history and its emblematic models. The exhibition showcases the Métiers Rares of the Manufacture: enamelling, engraving, gemsetting, and guilloché work, emphasizing the Reverso's role as a canvas for artistic expression.

A special highlight of the exhibit is the Reverso Hybris Mechanica Calibre 185, featuring four functioning faces. Known as the Reverso Hybris Mechanica "Quadriptyque," this masterpiece, six years in the making, merges traditional savoir-faire with innovative astronomical indications, enabling it to predict upcoming global celestial events.

Art Meets Watchmaking

In addition to the horological marvels, the Reverso Stories Experience introduces visitors to a world where art meets watchmaking. American digital artist Brendi Wedinger unveils a series of artworks inspired by the Vallée du Joux, the Maison's birthplace. Wedinger's pieces mirror the complexity and uniqueness found in Jaeger-LeCoultre watches, creating a mesmerizing fusion of natural beauty and intricate detail.

Renowned Korean digital media artist Dr Yiyun Kang contributes her art installation, "Origin," paying tribute to the omnipresence of the Golden Ratio in the world around us. This immersive narrative builds a bridge between the symmetry in nature and the geometric allure of Art Deco Design.

Jaeger-LeCoultre x Artworth Event

The Reverso Stories Experience is a testament to the enduring legacy of Jaeger-LeCoultre and its iconic Reverso watch. Having made its debut in Munich and London in 2022, this exhibit now graces Zürich with its presence, marking the only stop in Switzerland.

At Artworth we were really happy to invite a select group of guests to experience the pop-up during an exclusive evening at the Reverso 1931 Café. Our guests got to enjoy a nice offering hot beverages as well as champagne in an Art Deco-inspired ambiance.

This unique event turned out to be a great evening for watch enthusiasts and art aficionados alike, offering a rare glimpse into the exquisite world of Jaeger-LeCoultre. Thanks to everyone who took the chance to be part of this extraordinary celebration of timekeeping mastery and artistic expression. Until next time!