In St. Moritz, where winter light sharpens every contour and the snow seems to glow under a crystalline sky, the iconic Snow Polo is a meeting point for tradition, elegance, and performance. Values that feel instinctively aligned with Jaeger-LeCoultre. Attending this year’s Snow Polo with the Grande Maison was an experience that unfolded at the same pace as the game itself: poised, precise, and quietly spectacular.

Set against the frozen Lake St. Moritz, the atmosphere is unmistakable. The sound of hooves cutting through snow, the crisp alpine air, and the understated elegance of spectators wrapped in cashmere and shearling create a scene that feels suspended in time. It is here, in this rarefied setting, that Jaeger-LeCoultre’s Reverso finds a natural home. A watch born from polo, designed for reversibility, and refined over nearly a century.
Originally created in 1931 to protect watch crystals during polo matches, the Reverso has evolved into one of the most expressive canvases in fine watchmaking. At Snow Polo St. Moritz, that duality of sport and sophistication felt more relevant than ever. Between chukkas, warm conversations in the winter atmosphere, and moments spent watching the game unfold from the sidelines, two Reverso creations stood out as perfect companions to the occasion.



Worn by sophisticated gentlemen, the Reverso Tribute Duoface Tourbillon captured attention not through excess, but through restraint. On the front, its sunrayed grey dial appears calm and understated, almost modest at first glance. Yet a simple flip of the case reveals an entirely different world.
The absence of a top bridge gives the flying Tourbillon full visual freedom, allowing its S-shaped balance spring to take center stage. Comprising 62 components and weighing less than 0.5 grams, the Tourbillon is assembled entirely by hand in Jaeger-LeCoultre’s Grandes Complications workshop. A feat of both precision and patience. Housed within a steel case and powered by the ultra-thin in-house calibre 847, just 3.9 mm thick, the watch embodies the Maison’s mastery of complexity without compromise.

The reverse side, crafted at the Atelier des Métiers Rares, is a lesson in artisanal excellence. Hand-guilloché with a Clous de Paris motif, the bridge alone required 232 lines of guilloché, representing no fewer than 1,392 individual gestures. In the stark, pristine setting of St. Moritz, this hidden artistry felt especially meaningful, a reminder that true luxury often reveals itself only to those who take the time to look closer.



Crafted entirely in pink gold, from case to dial to the in-house Calibre 860, the Reverso Tribute Chronograph radiates warmth, perfectly complementing the soft glow of alpine sunsets and candlelit interiors.
On the front, the gold dial remains refined and elegant, while the reverse reveals the technical soul of the watch: a beautifully legible chronograph mechanism with a retrograde 30-minute counter. Skeletonised and beveled bridges, a floating chemin de fer on the rehaut, applied hour markers, and a striking blue minute hand create a composition that balances technical clarity with visual drama.

True to the spirit of the Reverso, versatility is key. The interchangeable straps, a brown calfskin designed by Casa Fagliano and a black alligator, allow the watch to shift effortlessly from afternoon polo to evening elegance. In this context, reversibility becomes more than a technical feature. It becomes a lifestyle statement.



Snow Polo St. Moritz and Jaeger-LeCoultre share an unspoken understanding: excellence does not need to be loud. Whether watching a decisive play unfold on the ice or admiring the movement of a Tourbillon through a sapphire window, the pleasure lies in precision, heritage, and mastery.
For us, experiencing the Snow Polo with Jaeger-LeCoultre was about witnessing how history, sport, and high watchmaking continue to resonate. On the frozen lake, on the wrist, and in moments that feel, quite fittingly, timeless.

“In influencer marketing, Artworth has excelled at sharing our story with their highly relevant audience while delivering a clear impact on our business activities.”

“We were very happy with the outcome of the collaboration with Artworth. We can highly recommend their content- and social media marketing services.”

“Since early 2019, we have been working successfully with Artworth as our reliable and innovative partner in influencer marketing and content creation.”
