Longines is entering a new era and marking it with a bold statement. With the opening of its boutique at Bahnhofstrasse 65 in Zurich, the Swiss watchmaking powerhouse continues its strategic shift toward brand-owned retail spaces. For Longines, this boutique is more than a new address, it is a milestone in shaping how the brand connects directly with its customers.
A Boutique Rooted in Elegance and History
Stepping into the new Zurich boutique feels like entering the world of Longines itself: bright, warm, sophisticated, and quietly confident. Natural materials and soft tones create an inviting setting, while subtle plant elements bring a sense of calm refinement.
Alongside the contemporary aesthetic, the boutique pays tribute to the brand’s rich heritage. A curated selection of vintage timepieces highlights Longines’ extraordinary watchmaking legacy. A reminder that the maison’s story stretches back nearly two centuries to the founding of Longines Watch Co. Francillon Ltd. This thoughtful blend of modern retail design and horological history reflects the essence of Longines: timeless craftsmanship presented with understated elegance.
Introducing: The Longines Collector’s Corner
Every Longines watch carries a fragment of the brand’s history, but few models embody this spirit as profoundly as the pieces showcased in the Collector’s Corner. For the first time in Zurich, Longines is offering a personally curated selection of vintage timepieces. Each is restored and authenticated by the brand’s dedicated Heritage Workshop. More than collectible objects, these timepieces are preserved chapters of Swiss watchmaking culture.
Now available in-store and through Click & Reserve, the Collector’s Corner invites visitors to discover the references that shaped Longines’ identity and perhaps find a piece that will become part of their own story. Among the highlights on display:
Flyback Chronograph (1942) Stainless steel case, hand-wound mechanical movement, calibre 13ZN with column wheel, dial featuring tachymeter and telemeter scales
Flyback Chronograph (1948) 18-carat yellow gold case, hand-wound mechanical movement, calibre 13ZN, classic dial layout with tachymeter and telemeter scales
These exceptional watches reflect the pioneering spirit and technical mastery that have placed Longines among the great names in chronograph history.
Shaping the Future While Honouring the Past
With its new Zurich boutique, Longines achieves a delicate balance: celebrating its heritage while embracing a modern, immersive retail experience. The space invites clients not only to discover watches, but to connect with the values, craftsmanship, and stories that have defined the brand for generations. Whether discovering contemporary creations or exploring rare vintage pieces, visitors are welcomed into the world of Longines. A world where history continues to inspire the future.
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