For over three decades, Watches and Wonders Geneva has been the stage for the most revered names in haute horlogerie. In 2025, a new era begins. For the first time since its inception, a Maison d’Art has been welcomed into the official selection: Atelier WOCS.
A Maison for the Modern Collector
A Geneva-based independent house, Atelier WOCS introduces an avant-garde perspective on time, one that extends beyond mechanical mastery into the realm of artistic storytelling. For the modern collector who values not only craftsmanship but also culture, this marks a paradigm shift: an artistic house no longer exists at the periphery of horology but now stands at its core.
We believe that Atelier WOCS redefines what it means to collect. It is not just about ownership, it is about legacy, emotion, and cultural resonance. Each composition within its collection carries the weight of time, not just in terms of measurement but in the memories it preserves. Crafted with the same reverence as haute horlogerie, these ultra-limited edition pieces are created for those who understand that heritage is not something to follow, but something to build.
The Collection: A Visual Journey Through Time
For its debut at Watches and Wonders, Atelier WOCS presents six original works, each exploring time through the lens of travel, history, and human connection. Among the highlights:
Heure du Monde | A poetic representation of time zones, transforming cities into cultural emblems that transcend simple geography.
Timeless Express | A surreal journey through memory and motion, where the golden age of travel bends the flow of time itself.
Ascension du Temps | A vertical exploration of horological eternity, structured like a visual temple dedicated to time.
With editions limited to three, six, or twelve per piece, never to be reissued, these works embody exclusivity in its purest form. Atelier WOCS does not compromise. It does not conform. It curates time itself.
A Shift in Watchmaking Culture
For a long time, Watches and Wonders has been an exclusive stage for the most renowned names in watchmaking. The inclusion of Atelier WOCS is not a mere exception—it is a signal. We believe that watch collectors have evolved and are beginning to recognize that heritage is no longer confined to calibres and complications. The narrative surrounding a piece matters just as much as its technical mastery.
Atelier WOCS has already been recognized by the Swiss National Library and the Museum of Design Zurich for its cultural significance. Now, by joining Watches and Wonders, it cements its place in the future of watch culture, not as a guest, but as a Maison with its own language, its own codes, and its own vision.
For those who seek to own a piece of this artistic evolution, we invite you to explore and acquire an exclusive creation by Atelier WOCS. Visit their website to discover a world where time is more than measured, it is reimagined.
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