In the world of luxury watches, individuality is key. Your watch isn’t just a tool for telling time; it’s an expression of your personality, your lifestyle, and your values. Recognizing this, IWC Schaffhausen has unveiled a new individualization service for the iconic Portugieser Chronograph - now available at their boutique in Zurich. This service allows you to take the reins and design a watch that’s as unique as you are.
When you step into the IWC Schaffhausen boutique on Bahnhofstrasse in Zurich, you’re greeted by an interactive console that opens up a world of possibilities. Here, you can explore and experiment with various combinations of materials and colors, creating a watch that’s truly your own.
Start by choosing your preferred case material - whether it’s the timeless elegance of stainless steel or the luxurious warmth of 18-carat 5N gold. Then, select from many exclusive dial colors, each crafted specifically for this service. The palette is both vibrant and sophisticated, featuring shades like turquoise, indigo, aubergine, and ginger. You can further enhance your dial with either rhodium-plated or gold-plated appliques and hands, adding an extra layer of refinement to your personalized timepiece.
What sets this service apart is the ability to mix and match dial plaques with cases using a magnetic attachment system. This flexibility allows you to try out different combinations until you find the one that perfectly aligns with your vision. Once you’ve settled on your ideal dial, it’s time to choose a strap that complements your design. Options range from colorful calfskin or alligator leather to innovative alternatives like TimberTex® and rubber straps, or even a sleek stainless-steel bracelet. The variety ensures that your watch not only looks stunning but also feels perfect on your wrist.
At IWC, attention to detail is paramount, and this personalization service is no exception. Each Portugieser Chronograph is crafted with the brand’s renowned precision and care, ensuring that your custom creation is of the highest quality. Once complete, your watch will be a one-of-a-kind masterpiece, marked by a small "I" in a circle on the small seconds sub-counter at 6 o’clock—a subtle detail signifying the exclusivity of your personalized timepiece.
Whether you prefer a watch that exudes classic elegance or one that makes a bold statement, IWC’s new individualization service offers endless possibilities. We love that this service not only allows you to design a watch that reflects your style but also lets you create something that’s entirely unique to you.
“In influencer marketing, Artworth has excelled at sharing our story with their highly relevant audience while delivering a clear impact on our business activities.”
“We were very happy with the outcome of the collaboration with Artworth. We can highly recommend their content- and social media marketing services.”
“Since early 2019, we have been working successfully with Artworth as our reliable and innovative partner in influencer marketing and content creation.”